Anime haisati iriwo zvayo chimiro chevaraidzo muJapan; isimba retsika rakapararira rinoumba fashoni, mutauro, kushambadza, uye kunyange zita rorudzi. Kuvambira pamichina mikuru yevhidhiyo yaShibuya kusvikira papazuru yezvipfeko zvomupunga, varamwa vane maziso akanyanyisa nechekukwirira kwesimba rinokwevera pasi vazova chiono chendangariro cheJapan yazvino uno. Muiyi mhoteredzo, kwakanga kusingadzivisiki kuti nyanzvi dzezvamatongerwe enyika dzingatendeukira kumifananidzo nerondedzero zvechiito chechinonyorwa chakaputsika. Muitiro wokuruka nongedzero dzinopesana muzvinhu zvenhimberi dzechirongwa wakabva mukunzvera zvinhu zvisati zvaitwa kuva gadziriro yekurukurirano yazvinocherekedzwa zvikuru, imwe inomutsa mibvunzo pamusoro pokupindana tsika nehurukuro yakakurumbira.

Kupinda Kwetsika kweAnime muJapan

Kunzwisisa chikonzero nei animie yazova chishandiso chezvamatongerwe enyika, kuri madikanwa kunzwisisa kuenzana kwayo. Nhano yehurumende yeJapan payoga yakasimudzira “Cool Japan” kare kare tsvimbo yeaim nematani sembiru dzesimba rakapfava kune imwe nyika, asi mudzimba svimbo inorukwa muruvara rwoupenyu hwezuva nezuva. Zviteshi zvikuru zvinotambaidza nziyo dzemisoro yenziyo sekusuo; zvinobatsira kuchengeta masheya emariketi yemarikesi ioki-okiguimari; uye matura omunzvimbomo anogamuchira masquesket okusimudzira. Uku kuzara kunoita mutauro unoonekwa nameso wemimmmmmm, kunyange zvazvo nhevedzano zvikurusa inziyo pasi pe 40 dzenziyo, “Pémon,“ prote , [1] uye “Smorer .

Vezvamatongerwe enyika havapofuri kui. Apo mudaviri anooneka pachiratidzo chenhimbe chinogoverwa nomutoo unoita sechiyevedza chenhevedzano yeshoun, vanopinda mudura roushamwari nokurovedzana izvo maheadshot egamuchidzanwa haagoni kuwirirana. Muitiro wacho unonzi naShinji Miyadai “tsika inosimbwa” yeJapan, umo masangano engano anowanzotakura uremu hwendangariro zvikuru sezviverengero zvoupenyu. Chimiro chetsika chinoita nongedzero dzisati dzingori bedzi gimmick, asi mutauro wapamutemo mukurukurirano yendangariro yorudzi.

Kutanga Kwekurukurirano Yezvamatongerwe Enyika

Roorano yavane magariro echimurenga nevezvamatongerwe enyika vanosarudza haina kuitika kamwe kamwe. Zviitiko zvapakuvamba zvakanga zvakangwarira: munzvero muduku angashandisa mufananidzo mukuru wenhunzi paibhuroka, kana kuti mutezo wegungano womunzvimbomo waizova pedyo neadhirowa pamutambo. Nguva yokuchinja yakasvika mukuvamba kwama2010, apo masiteshipi enhau enzanga akafanana naTutter naTY anowedzera kusvika chiverengero chenhimbero inoorora. Kamwe kamwe muteshi wepositi yakaisvonaka yaigona kuisa utachiona, achifuratira vatambi vemi vemirwi vemiteve.

Mumwe wemienzaniso yakakwirira zvikurusa yakanga iri nhimbe yapabubhunatori ya2014 yeKenji Asano, uyo akaparadzira vaferi vaizviratidzira amene sevara vakafuridzirwa neaine vakazara nemheni dzinoratidza chiteshi chemiitiro yake. Nepo Asano asina kukunda, ruzha rwakaparirwa nezvinhu zvake rwakaonekwa navakuru vezvamatongerwe enyika. Panosvika 2017, mapoka akawanda akanga achiedza kuratidzira maga-illatraos uye kushambadza kwewebhu. Muitiro wakawedzerwa nokukwira kweYougers, kana kuti VTubers, vamwe vakavamba kutaura kwezvamatongerwe enyika. Kuwedzera, kujeka muganhu wa2017, masangano akawanda akanga ari kuedza kuratidzira maga-injini ewebhuro.

Unyanzvi Nemazano

Masangano ezvematongerwo enyika akatanga nzira dzakawanda dzokubatanidza nongedzero dzeanemine munhimbe, imwe neimwe ine chinangwa chayo chaidiwa uye chaidiwa.

  • Zvidhori zvinoda kuonekwa nechimiro - Nhimbe inoratidzirwa muJapan inodzorwa noukuru nokuiswa, asi hapana chinodzivisa mukwikwidzani kushandisa shanduro yazvo amene ine mifananidzo. Mifananidzo iyi inowanzofanana nezviono zvemagiramu akakurumbira: mutarisi akatsunga, bvudzi rinovhuvhuta mhepo, mamiriro okunze anopenya.
  • Kurukurirano namavara akatoitwa[ - Dzimwe nhimbe dzakaita kuti pave nebatano dzapamutemo kuti dziratidzire vatambi vanodiwa vapamberi pazvinhu zvokusimudzirwa. Mudaviri angaparadzira mapakiti emichero yenyama nekatsi yakakurumbira parutivi pemashoko avo, achikwereta chose mukurumbira wakanaka wevatambi.
  • .Origenal mascots neyuru-chara - Hurumende dzomunzvimbomo dzakashandisa kare kare mazasi, kazhinji kazhinji anokatyamadza kusimudzira nharaunda. Macandidete zvino anotanga kugadzira yuru-chara iyo inobuda mumipfumo yakapfupika, inotsanangura muitiro mumashoko akapfava. Aya mascot kazhinji kazhinji kazhinji ane nhau dzawo amene, anobatanidzwa nenzwi rokutamba.
  • Misangano inorongwa nezvinoitika - Makororo akaitwa mubatira pamwe namapoka anotamba, kana kuti kuratidzwa kwezvikamu zvipfupi zvezvamatongerwe enyika. Mune chimwe chiitiko, mupindi wedare reguta akabatanidza “cafe yezvamatongerwe enyika mukati meraibhurari yemanga, umo vapindi vaigona kukurukura nhau dzomunzvimbomo apo vapoteredzwa namavhoriyamu enhau enhau.
  • Merccance neasingapfeki[[FL:1] - Acrylic kickchains, mapepa anonamirwa, uye kunyange mabhabhu akafukidzwa mubhegi dzechiratidzo) ane mufananidzo womutengi anoparadzirwa. Ikoku kunochinja vatsigiri kupinda mukufamba nokukudza batano yemirangariro kupfurikidza nomuitiro unokwezva wokuunganidza.
  • Zvinobudisa mashoko nechinhu chaichoicho chakawedzerwa - Masheketi anoisa shanduro yechimiro cheaine pamusoro pomushandisi, kana kuti Tik Tok batira pamwe apo mutevedzeri anotevedzera aiima, akashandiswa kudare revo inovhota. Frogiramu inobvumira vatsigiri ku “compaign” mumisha yavo vamene.

Imwe neimwe yemitoo iyoyi inochinja mutsigiri kubva muchiremera chiri kure kuva kuvapo kwakajeka, kunyange kunogamuchirwa, kunochinja ukama hwomuvhoti kubva muhumwe hwerangariro yokufungidzira kuva chimwe chinhu chiri pedyo zvikuru nechamadhomu — simba rinogona kusunda kuvimbisana kwakakwirira zvikuru, asi rinokurudzirawo kupokana pamusoro pechinhu cheshoko racho.

Vatyairi Vendangariro Nevenzanga

Kushanda kwenongedzero munhimbe kwakavakirwa mumiitiro yendangariro inoverengeka yakasanoumbwa. Chokutanga igwerowo zvaro: kuratidzirwa kunodzokororwa, kwakanaka kusundwa kunowedzera kunodiwa. Apo vavhoti vanoona muvhoti achiratidzirwa nomutoo wavanotobatanidza nawo mufaro wouhwana kana kuti mufaro weChitanhatu mangwanani, mirangariro iyoyo yakanaka inochinja — kazhinji kazhinji nomutoo wokusaziva — kumukwikwidzani amene.

Chechipiri, aime inoshanda sechiratidzo chechiratidzo. Kuva mufariri wemagariro echiJapan maduku, chimiro chidukusa chokuzivikanwa kunovasiyanisa nezvizvarwa zvakwegura. Mutengi anoratidzira kujeka mutsika iyi anoratidzira, “Ndini mumwe wenyu.” Iyi ndiyo mhatsa yamazano ezvamatongerwe enyika enguva dzose ehomophily, kombamiro yokuda vanhu vakafanana. Munzanga umo muvhoti muduku anotendeuka mune nhau dzakarevererwa shure kwezvizvarwa zvavanhu vakura, iyi nzira inovavarira kuchinja kuzivikanwa netsika kuva kutora rutivi rwamagariro.

Chechitatu, chimiro chenhauro chenhevedzano zhinji dzeaine — mhare yakaderera inorwisana negadziriro dzakashata kupfurikidza nokutsunga kwakakwana — chinowirirana zvakanaka nokutumira mashoko kwezvamatongerwe enyika kwechikampeni. Uku kushambadza kwechirongwa kwokuona kwegirama yeaine bread, kwakakwana nenhevedzano yokukurumidza, kukwirira kwerock yearchestral rock, uye simba, kunogona kuisa mukwikwikwidzi mudariro chose chose semutsigiri munhau yokusimbisa yerudzi.

Kuongorora Nyaya Munhimbe Dzakawedzerwa dzeAnime

Nhimbe dzinoverengeka dzinopa zvidzidzo zvinorayiridza pamusoro pemikana nemhinganidzo zvokusvika kwacho.

Sarudzo yeTokyo Meyal, 2019:[FLT:] Kenzo Saubi, munhu akazvimirira asingazivikanwi, akatumidzwa mutambi weaimondi anonzi “Sakuraiman] — shasha inonangidzira kurwisa kutadza kwemabharasi. Nhimbe yacho yakabudisa sekondi yakapfupikiswa inopfuura kane miriyoni paUutube. Saurai inovhotera pakati pe 18-2-gore revuru yaigona kukwirira zvikuru kupfuura avhareji yake yose, mukuwirirana neavhareji yake yakashumwa na [FLTF:2]. Dare raMosquelm rakawana ngwariro, raipinda munzvimbo yapambwa nemubato wenhau muboka romunzvimbomo, raigona kugadzira gadziriro yezvamatongerwe enyika.

Imba yeSarudzo yeMasangano, 2016:[FLT: 1] Nhauro yapamutemo yeLiberal Democratic Party yakagoverana maga-illustratics anorondedzera shanduro yebumbiro remitemo, kuratidzira mavara akagadzirwa nenyanzvi. Kutama kwakatsoropodzwa namapoka anoshora uye dzimwe nyanzvi dzemitemo sedzinorerutsa kurukurirano yenyika. Kunyange zvakadaro, miraukwa yemaganetsere echinobudisa nhau yenzanga yakapindwa mukati menhimbe yacho, uye mushumo webato wakarumbidza zvinhu nokusvika kumitengo yakakurumbira yakarerekera kuzvo zvamatongerwe enyika.

Mwero wegungano rekoreni reko. Mu20 kupfurikidza nerusarudzo muOsaka, mutevedzeri Miki Tanaka akagadzira kadhibhokisi rakagadzirwa noupenyu rake amene somusikana wamashiripiti, akakwana nechepamusoro penyeredzi. Akamira pedyo naro mukati mehurukuro dzomumugwagwa, achibvumira vapfuuri kutora mifananidzo. Gimmick akakweva boka ravanhu vaduku vakanga vasina kutongopinda musangano wezvamatongerwe enyika pamberi pezvi. Takaka akawana nomucheto muduku uye gare gare gare akaudza [[FLT:] Mainichi[FLD][FLT]] hafu yezvizvizvipiri zvake zvokutanga kutaura kuti pakutanga vakakwezvwa nomufananidzo.

Izvi zviitiko zvinoratidza kuti kutadza kunyora mashoko anokosha kunogona kuderedza mhinganidzo yokupinda mubvumirano yezvamatongerwe enyika, asi zvinoratidzawo kuti nzira yacho inoshanda zvakanakisisa apo inotsigirwa negadziriro inotsinhirana.

Zvinofungwa Nevanhu Vose Nokutsoropodza

Muitiro wacho hauna kugamuchirwa munyika yose. kuita kwavose kunowirirana nekwavazukuru napapfungwa. Vavhoti vakura, avo vangarangarira kuti kushambadzira kwakadaro souduku, kazhinji kazhinji vanorangarira masangano akadaro sookusaremekedza kana kuti kunyange kusaremekedza chiremera chehofisi yavose. NHK yakawana kuti nepo 58% yavabvunzurudzi vane makore 18-29 vakatendera kushandiswa kwavanyori vezvamatongerwe enyika, 22% bedzi vaavo vanopfuura 60 vakabvumirana.

Kupfuura kurambwa kwechinopesana, kutsoropodza kukuru kunoreva kuti kutora rutivi kunobatira sechikanganiso. Kupfurikidza nokusunga mubhadharo mumifananidzo inoshamisa, nhimbe dzinogona kudzivisa kunzverwa panhau dzakaoma dzakadai sechinjo yomudyandigere, muitiro wemitero, kana kuti ukama hwemibatanidzwa yezvouzivi. Musayendisiti wezvamatongerwe enyika Hiroshi Hirano weKeio University akapikisa kuti muitiro wacho unomirira “kuchinjazve zvamatongerwe enyika,” apo kukwirira kwemirangariro kunotsiva kurangarira. Nhimbe inosimbisa kudanidzira kwehondo yemagariro echinyakare, kana kuti yomugariro wetsika kungarwisanisa kukurukurirano yakakomba yakasarudzwa.

Kunewo ngozi yavavhoti vasingadiwi. Nepo tsika duku iri huru, haisati iri yavose, uye kunyanyotsamira panongedzero muboka kunogona kuita kuti mudaviri aratidzike kuva anotsaurwa. Mukuwedzera, vakadzi vanotora rutivi pane dzimwe nguva vanotarisana nedenho yakati: rondedzero yeainfee inotsamira mukuva ane simba (anodeya) inogona kusekesa chiremera chavo ndokusimbisa mirangariro yevatano, kunyange kana vasingazivi.

Miganhu Yepamutemo Neyomubatanidzwa

Kushandiswa kwemifananidzo yematongerwe enyika kunobvumira kushandiswa kwakaderera kwevatambi vehurumende veJapan kuti vatsinhire kana kuti vadzokorore, asi kushandira pamwe kunowanzoda kuti pave nezvibvumirano zvemibatanidzwa inoonekwa. Zvirongwa zvinoshandisa vanhu vasina mvumo zvinonzi vadzoresa zvinenge zvichirega kuiswa mumitemo yematomu — mugumisiro unonyadzisa uyo unogona kuva chinyadziso nokukurumidza. Muna 2018, mumwe mutevedzeri muSaitama akamanikidzwa kudzosa zviuru zvevapfuri vendege vairatidza mukurumbira wakafanana zvikuru nePikachu, pashure pokunge Pokémon Company yabudisa mashoko anojekesa kutsigira kwapa.

Kana wezvematongerwe enyika achizviti igamba segamba, kutaura kwepamutemo nezvounhu hwavo, kana kuti kubiridzira kwakarongwa here?

Kuona chitarisiko kunokosha. Apo nhimbe inoshandisa animale fafani, kunofanira kuziviswa zvakajeka seyakadaro, uye mudaviri chaiye anofanira kuramba achisvikwa uye achizvidavirira. mamwe mapoka avavhoti akakumbira nhungamiro dzinoda kuti mashoko api naapi enhimbe ane mifananidzo anofanira kuratidzirwa parutivi pomufananidzo usina kuiswa weada kuvhota, achivimbisa kuti shanduro yacho inotsiva munhu chaiyeiye panzvimbo pokutsiva munhu chaiye.

Kufanana Kwamarudzi Ose

Japan haisati iri nyika bedzi umo tsika dzepop dzinopinza muzvamatongerwe enyika, asi chinoitika chakananga chine mavara akasiyana. MuUnited States, vezvamatongerwe enyika vakaoneka mumabhuku emifananidzo yamakomiki kana kuti vakarashwa mumifananidzo inosetsa, uye magiramu emichina akashandiswa nenhimbe dzinofambira mberi. “Polémon Enda kumashoko okuvhota” kutangira muna 2016 muenzaniso wakasiana wenyanzvi yezvamatongerwe enyika yakura inoedza kuva tsika yepwere inowirirana. Zvisinei, iwaya anowanzova mumwe wegimmicks panzvimbo pegadziriro inotsigirwa, yegadziriro inowirirana. MuJapan, ukudzika nokuremekedza chigaro chenziro chenziro yenziyo sechimiro chemifananidzo chinoita kuti pave nomwero mukuru wetsika inzwire.

South Korea inopa enzanisa zvishoma: vewebtoon naK-pop vakaunganidzwa nokuda kwokutumira mashoko ezvematongerwe enyika, uye vanyajambwa vamafania vanobuda pamichina yokutumira mashoko. Asi tsika dzezvamatongerwe enyika dzeSouth Korea, nemisangano yadzo huru yemigwagwa nechiedza chekenduru, dzinoshandisa tsika dzinotanga sechirongwa chokuunganidza vanhu vakawanda, nepo rwisano dzeJapan dzinoishandisa kuita kuti mudaviri wacho ave munhu oga mukati memhoteredzo yezvinobudisa nhau isingashandisiwi. Chinonge chaita chiJapan ndechetesei mumutauro unoonekwa neaime mugadziriro yokukurukurirana, kusvikira patambanuko yachinoumba kuzivikanwa chavanhu vose.

Nguva Yemberi yeAnime Muzvamatongerwe Enyika dzeJapan

Zvinhu zvitatu zvingangotsanangura makore gumi ari kuuya.

Kutanga, kumuka kwevezvematongerwe enyika . Vatambi vemibato inoyera vanopfuura vose. Vatambi vanodzorwa navanhu chaivoivo vatopinda munhandare yezvamatongerwe enyika. Muna 2023, muVTub ainzi “Monidai” akaita nhimbe yedare romunzvimbomo muChiba uye akagamuchira nhamba yakakwirira isingakarirwi yamavhoti. Sezvo ruzivo rwokugadzirwa kwezvinhu runova runowanika zvikuru, tingaona vakwikwidzi vapachokwadi vachimhanya savatambi chaivo, vachimutsa mibvunzo mitsva pamusoro pezviziviso nemira. Kana muVTubrow aihwina chigaro, uyo ane hofisi chaizvoizvo — mushandiri webasa kana kuti munhu anonyepedzera?

Chechipiri, inoparwa nenyundo ichawedzera bviro nengozi. Zvirongwa zvinogona kuparira misiano misingagumi yeshavo dzechimiro cheamime inogadzirirwa kuvhota yakavakirwa panhau yavo yokutsvaka, imwe neimwe inoratidzira mutevedzeri mubasa rakasiana. Ruzivo rwamanyuko rwakakomba rungagona kupfumisa mufananidzo womukiriniki munguva chaiyoiyo, kuchiabvumira kuoneka muhova dzinorarama setsika dzomunhu anenge achitaura nenzwi rake amene. Bviro yokushandisa zvisina kufanira — zvikamu zvinoiswa mashoko mumuromo womudariro. — rukuru.

Chechitatu, shoo yezvirongwa. Samapuraneti akadai seVRCAT na Claint vanoshandisa mhindu, misangano yezvamatongerwe enyika ingapinda munzvimbo dzinenge dzinoti Frafania, anime-styd,vhozhoke. Macandidate anogona kuvanza horo dzetaundi mukati menhandaro dzine mukurumbira dzenzvimbo dzeaimaite, achidhirowa muvhoti aisazotongopinda chinoitika chaichoicho. Ikoku kugona kuderedza kusvika asi kuparirawo mugadziro unopesana wemifungo pakati pavagari vemo navamiriri vavo.

Zviitiko izvi zvichamanikidza kurangarira zvazvinoreva kuva mutambi wechokwadi wezvamatongerwe enyika. kana nhimbe iri yose ichigona kupa shanduro yakapetwa, yakakwaniriswa, mukaha uri pakati pomufananidzo nechinhu chaichoicho ungakura zvikuru. Voter ingava inopanikira zvikuru, kana kuti ingagamuchira rutivi rwenhauro serutivi rwemutambo wezvamatongerwe enyika — rudzi rwechisarudzo chaichoicho chakawedzerwa.

mhedziso

Nongedzero munhimbe dzezvamatongerwe enyika dzeJapan hadzisi muitiro wechinguvana wechinguvana asi kukura kune mufungo kwenzanga yakanyura mutsika. Dzinogovera bhiriji rokudzinga vavhoti vaduku vanonyoreswa, dzinoisa mativi endangariro, uye dzinoratidzira chivimbo chakafara chetsika mukuva napamutemo senzira yokukurukurirana kwakakomba. Panguva imwe cheteyo, dzinopinza mungozi kuderedza kurangarira kwehurumende yehurumende kukwikwidzanwa kwetsika yechienzi nekuvanzara chapasi chaichoicho chesimba sechisonekiso chesimba resimba resimba resimba.

Denho yeJapan — uye nokuda kwehurumende inosarudzwa navanhu ipi neipi uko tsika dzakakurumbira dzinova mari yezvamatongerwe enyika — kushandisa simba rokubatanidza reidzi nongedzero pasina kurega chinhu chinoita kuti sarudzo ive nhau. Sezvo aime inopfuurira kushanduka, saizvozvowo basa rayo muhoro yezvamatongerwe enyika. Muvhoti, anogarogona kurava, achasarudza kana mutsigiri wezvokuvhota kana kuti mushandisi wezvokuvhotera wechokwadi.