Isihloko se-Toei Ilect singaphezu kakhulu kophawu lwezembozo zenkampani; i-alder yezempucuko eye yabingelela izigidi zezibukeli phambi kochungechunge oluthandekayo lwethelevishini namabhayisikobho. Ikati elijabulayo, eliyisiyingi libhekene namehlo alo avulekile namalebula adlalayo liye laba ingxenye engenakunyakaziswa yolwazi lwe-amime. Ukuhlola umlando ongemva kwalo phawu lwembula indaba yokusungula kwangemva kwempi, i-filimi ephambili, namashumi eminyaka enguquko egcwele egcwele ebonakalisa uhambo lwalo lwesiteshishi esukela enkampanini yezokuhlobisa amajaji ezwe lonke.

Isisekelo Sezifanekiso Ezingenayo

I-toei Ilective yasungulwa ngo-1956 njengengxenye ye-Toei Company, i-filimi enkulu ne-inshorensi eJapane. Umgomo wawuba yinhloso: ukwakha impendulo yamaJapane kuFlash Disney, yenza izici ezigcwele ezinezici zomzimba ezihambisana nekhono lasekhaya. Le nkampani yaba yindawo yokuqala yezwe yokuthwebula imishini eyinhloko. Imisebenzi yayo yakuqala, enjenge- ITale ye-White Nyoka Nyoka (1958) kanye [FLT]] [FLT]] [1959]], yasungula idumela lokukhiqiza okunothile, ukudweba okunethengwayo, ukudweba kwemizwa kwemizwa kwe-Asiya, ukuhlelwa kwemist - foligics, ukuhlelwa kweze-fast.

Eminyakeni yakudala, uToei Ignice wayengenawo amascot noma uphawu lwe-logo oluhlanganisayo. Kunalokho, le ndawo yokushadiswa yasebenzisa i-filimi eyisidlali noma yamane yabonisa igama le-Toei nge-stipgraphy eqinile. Lokho kwashintsha lapho i-filimi ephambili ibamba imicabango yomphakathi futhi ekugcineni yathola indawo ehlala njalo ngaphezu kwe-inkampani yokudweba.

Ukuvela Kwe - pero Mascot

Ukhokho oqondile wegama lesimanje i-Pero, i-supucking cat protagonist yefilimu ka-1969 evelele Izwe Elimangalisayo LasePus ’n Boots ([FLT:]]] uNagagutsu o Haita Neko [FLT]]]). Liqondiswa nguKimio Yabuki futhi lisekelwe ngokunganaki entshekethini kaCharles Perrault, ifilimu yaba yimpumelelo yomhlaba wonke. Umklamo ka Pero ozungeze ikhanda, upopayidi owe-withi owe-o nowenziwe nge-skin exubileyo exubileyo nenomomo. Umdlali we-Fo wakwazana kakhulu wakwamunyuswa kakhulu kakhulu eJapane.

Ekuqaleni, i-logo yayidwetshwa ngesandla futhi iningiliziwe kakhulu, iveza ikhanda eligcwele lekati elinezindebe ezivelele, amadlebe aqondile, nenkulumo ekhanyayo, ejabulisayo. Yayivame ukuzungezwa igama lenkampani ngendlela yokudlala, ebhalwe ngesandla. Lenguquko yesihloko yavela okokuqala ezintweni zokuphakamisa, khona - ke yangena ngokunyenyenya ezibolekisayo imikhiqizo emisha, ngokushesha ihlanganisa i-statio encomekayo yemfudumalo nento emelelwe ngu-Pero.

Ukuziphendukela Kwemvelo Komklamo Wesihloko

I - Toei logo yokulinganisa i - Tileting iye yasetshenziswa izimpawu eziningi ezinengqondo phakathi namashumi eminyaka, ngayinye ibonisa indlela ecacile yokuklama yenkathi yayo kuyilapho ilondoloza umoya wobuso bokuqala bePero. Ukuziphendukela kwemvelo kungahlukaniswa kube izigaba ezicacile ezihambisana nokukhula kwale ndawo nokushintshashintsha kwe - aime njengendlela yokuxhumana yembulunga yonke.

1950-1660: Inkathi yePrĕPer

Ngaphambi kuka-1969, i-Toei Ilective of Íscreen yayinesizotha. Amabhayisikobho angaphambili nezinhlelo zethelevishini ezifana uWolf Boy Ken (1963) no [FLT] Prince Prank [[] [1966]] (66] wayevuleke kakhulu ngekhadi lesihloko elilula, elicacile. Ngezikhathi ezithile, i-openlyboardboard shot noma i-kanji ye-“Toeii” yavela. Kwakungekho mascot, futhi i-studiod yayincike emandleni enkampani yayo. Ukuntula uphawu oluhlangene lwesihloko sasisholoza ukuthi ngeshumi lokuqala, izilaleli ezivamile ezivamile zezwezwe ukuba zikhiqizwe njengeziswe.

Ngo-1970 ngo-1980: Ukucwengisiswa nokwanda kwezizwe zonke

Ngemva kokunqoba Puss ’ Boots, ubuso bukaPero baqala ukuvela njalo. Phakathi nawo 1970, ilogo lahunyushwa ngesitayela esithambileyo esinemibala enemibala egqamile (iqokomele ku-"i-limetics" ngokunyakathoba. Yayivela njengebheji lendingingi phakathi kokuboleka, ngombhalo othi “TOI TOI MENTE” ehlelwe ngasemuva noma ngaphansi kwayo. I-techyography yenkathi ethandekayo, serif noma i-sbedifif ebhalwe ngamagama abonisa ukuqina nobuciko.

Njengoba ukhiqizo lwethelevishini lwaqhuma kuma-1980 ngezindlela ezishaya ngamandla njenge- Ragaton Ball (1986) kanye SAILOR Moon[], isiboniso sathola isikhathi esiningi sobukhazikhazikhazi. Yaba yisifanekiso se-pretrololl: ukulandelana okufushane lapho ikati edumile ibheke khona, incibilikile, noma ivundezelwe efule, ilandelwa yinkampani. La maphawu afanayo, ngokuvamile ehambisana nejingingi, aguqula uphawu oluvamile lwezibukeli. Umklamo we-Pero ngokwakhe wabuye wacwe, inkulumo ebanzi, ebanzi, ebanzi ne-culluntlunts.

Iqembu lenkampani i - Toei lalivame ukubheka i - green emhlophe enemibala ebomvu, linanela ifulege laseJapane futhi liqinisa ukuqhosha kwesizwe.

Ngo - 1990 - 2000: Inkathi Yezinombolo Nendlela Yokusetshenziswa Kwayo

I-1990 yaletha ukukhiqizwa kwe-computer esekelwe ekhompuyutheni kanye nesidingo se-logos ebekwe ngokuhlanzeka yonke into kusukela kumasiteji enkundla yemidlalo yemidlalo yeshashalazi kuya kumabhukwi amancane. Iqembu lomklamo lanciphisa izici zika-Pero ezisezingeni zazo. Amalebula aba imigqa emithathu elula ohlangothini ngalunye, izindlebe zaphenduka onxantathu aba nxantathu aba cocekile, futhi amehlo aba makhulu kakhulu futhi acace ngokwengeziwe. Umlomo wawugcina ukumamatheka kwawo okugobile, kodwa imininingwane yangaphakathi yabekwa. Igama lenkampani labekwa ohlotsheni lwanamuhla, oluyindilinganayo lwe-sanssérif olwahlanganisa nohlobo lwe-geomet.

Lenkathi futhi yabona ukuvulwa kwe-lock hindup lapho ikati lalibhekene khona ngqo eduze kwegama eliyisiphawuli, likha uphawu oluvundlile olwalusebenza ngokuphelele ekuvuleni izikweleti kanye nokuthengisa ngendlela efanayo. Ngasekuqaleni ko-2000, lesi simo sasingalinganiswanga kwezemvelo, amakhadi e-copaprojective amanani amazwe ngamazwe, kanye nokukhula kobukhona be-midwebo. Umklamo wabonisa ukuqaphela ukuthi i-page idinga ukuhlala i-mendo ikhona njenge-Frafanius encane ekuveleni komakhalekhukhwi kanye namapula e-teji.

Isihloko Sanamuhla: Ukuba Neqiniso Kwesizukulwane Esisha

I-logo yanamuhla, esetshenziswayo kusukela phakathi konyaka ka-2010, imelela isiphetho samashumi eminyaka entuthuko. Iveza ubuso obuyisicaba, obucishe bube njengomfanekiso [1] ubuso obuguqulelwe ngemibala egqamile, efudumeleyo ye-coral orenji nemhlophe. I-live ithambile futhi iyafana; akukho mthunzi noma ukuthambeka. Isimo sesiyingi sivalwa emngceleni omncane, okwenza ukuba ibonakale kalula ngisho nangaphandle kombhalo. Uma igama elithi mdwebo livela ngezansi noma eceleni, lisebenzisa uqwembe oluhlanzekile, olunemibalabala oluphaphathekayo olunothiwe ngophawu oluncane lwamaJapane.

Lo mklamo wamanje ungcono kakhulu ezimweni ze-millimeters. Uphila kahle kakhulu ngephimbo elimcaba noma ngokucwebezela okufushane emehlweni, futhi uveza ngokuphelele ezicini zezokuxhumana, izifaniso zenkonzo, nezinhlelo ze-cellphone. Lomklamo uyaqhubeka usebenzisa leliphawu kuzo zonke izinto ezintsha [, kusuka kumfanekiso wamuva [FLT] Ingxenye eyodwa yamafilimu okunqamleza iziqhaza, iqinisekisa ukuthi ikati elithokozelayo lihlala liyinxusa lembulunga yonke lezenzwe.

Uphawu Nesibonakaliso Senhlamvu

Kungani ikati eliyikati elifana nopopayi liye laba uphawu oluhlala njalo? Iphawu lidlulisela iqoqo lezindinganiso i-Toei Igning eye yazihlakulela ngokucophelela. Inkulumo ecacile, ethakazelayo iveza ukuzijabulisa kobungane kanye nemfudumalo engokomzwelo. Ukwakheka kwesebhuqu kusikisela ukuphelela, ukuqhubeka, nezwe elingenawo amachopho aqinile − okufanele izindaba ezivame ukugcizelela ubungane nokukhuthazela. Ikati ngokwalo, njengohlobo oluvelele lwesiko, liveza incazelo yobuhlakani, ukuzimela, nenhlanhla eJapane, zonke izici ezihambisana nabalingiswa abathandekayo bakaToieie Goku, uSail Moon, noma uPero ngokwakhe.

Isinqumo sokugcina i-mascot yesandla [1] ngokulandela inkathi lapho izimboni eziningi zemishini yokuthwebula ziye zasebenzisa i-tpographic noma izigqekezo ezingabonakali ziyinkulumo yokuzibopha eklameni ye-2D. Ukwaziswa kwe-Toei Immolect kuhlangene kakhulu nobuciko bezemishini yezemishini yesiko, njengoba nje indawo yokuhlola ihlanganisa i-CGI. I-Pero logo isebenza njengesikhumbuzo sansuku zonke sezimpande ze-scrippeding àcpending ne inkgâand thacing.

Ngaphezu kwalokho, i-logo yasiza ekwakheni uhlobo olungaguquki phakathi ne-VHS kanye nokusakazeka kwethelevishini kwakuqala, lapho i-anime yayivame ukuhlelwa futhi ikhuliswa kakhulu izimakethe zakwamanye amazwe. Ukuba khona kwekati leze-Toei eliyizifanekiso ekuqaleni kombukiso okwakubonisa izinga elithile nesitayela sokususa abashicileli nabasekeli, kwaveza umuzwa wokuthembana esikhathini eside ngaphambi kokuba i-intanethi yenze i-aimandom ibe umphakathi ohlangene emhlabeni wonke.

Ilogo Emasikweni EPoptic Nasemangeni Aqashelwa Ngawo

Phakathi neminyaka, i-Pero logo iye yadlula umsebenzi wayo wenkampani futhi yaba i-amine active common. Ivela ekwakheni kobuciko bokudlala ipendi, isambatho somdwebo wesiko, futhi ngisho nasemidwebweni yemidwebo. Abaqoqi bevintage aimage bafuna ngentshiseko izinto ezinezimo ezingafani negama lakudala, baziphatha njengezici ezivusa inkanuko. Ijingle emfushane ehambisana negama eliphilile kuchungechunge oluningi ibonakala ngokushesha kubalandeli abakhula ngemibukiso enjenge drakn Balb [ ne [FLT] [DIG] [ig] [ig] [iflFLT]; lawomazwi angavusa izinkumbulo ezinamandla.

I-logo futhi ibuye ibe yindaba yokudlala nokudla. Kuwo athile ama-manga ne-aine, indawo yokuqasha eqanjiwe ebizwa ngokuthi “i-Toy Ilecten” noma efana nayo ivela ngobuso bekati eliseduze, ibhaxa elikwaziyo ukushwabana nabadali abakanye nabo. Lentela igcizelela ukufiphaza kolimi lwemboni lokubona.

I-toei ithwele ithosiwe kule nqubo yempucuko. Inkampani incike kuwebhusayithi ye- ekhethekile kanye nezindlela zomphakathi ezivame ukusebenzisa i-Pero njengezwi elinobungane lezaziso, ifaka u-akha ongenekayo we-studio. I-mascot ivela emihlanganweni emikhulu, emishinini yokunyathelisa, nasemkhosini okhethekile wesikhumbuzo, ifaka isimo sayo njengesiqu esingaphezu kwesihloko sophawulo-"""iglot i-ilone.

Ngalé Kwalokhu: Abaklami Nesinqumo − Ukusenza

Nakuba amagama aqondile abo bonke abaklami abahilelekile ekuhlobiseni kwelogo elokhu efihlwe ngokwengxenye umlando wenkampani, izinombolo eziningana eziyinhloko zidunyiswa kakhulu ngokulungisa i-Pero draw. UHayao Miyazaki, ngaphambi kokuba ikhophi ebizwa ngokuthi i-Studio Ghibli, wasebenza eToei Ipoint futhi waba ummeleli onamandla womklamo oqinile; ukugcizelela kwakhe ukuchaza, izici zoketshezi cishe kwathonya indlela amascot ayedwetshwe ngayo phakathi nawo 1970. Kamuva, uYau Ootsuka, umqondisi oyinganekwane nomfundisi, waba neqhawe ekwenza umklamo wokuthuthukisa umklamo owawuhlanganisa umklamo wenkampani yokusebenzisa isakhiwo.

Ngo-1990, njengoba uToei Izifanekiso zaveza izimo zazo ze-coplations kanye nezinkampani zaseYurophu naseMelika, umklamo omfushane wegama eligcizelelwe ukufundwa kwe-crossphlécultural. Amaqembu okuthengisa ayala izimpawu eziningana ezizama ukuma kwamehlo, amagophe omlomo, nezilinganiso, eziwavivinya ngokubhekisa phambili emazweni amaningi. Umklamo wokugcina wakhethwa ngokukhethekile ngoba wakhanga izilaleli zamaJapane, ezaqaphela ukuthi i-“kawaiii” i-aesthetic, kanye nezilaleli zaseNtshonalanga, ezazifunda ubuso obubanzi be-melaneeyeyee futhi zihleka.

Namuhla, i-logo igcinwa yiqembu labaphathi beklabhu le-paredi e-28house eliqinisekisa ukusetshenziswa kwayo ngokungaguquki kuyo yonke imidwebo. Indlela enemininingwane enikeza i-flowdi eqondile yemibala, izimfuneko ezincane, nokuziphatha kokushaya izifanekiso okuvumelekile. Lokhu kugcina uphawu lungahlukani njengoba lubonakala kuyo yonke into kusukela embukisweni wemidlalo yemidlalo yeqophelo kuya emidlalweni ehambayo yegacha.

Ithonya Nezindawo Ezihlala Kuwo Wonke Umhlaba

Ukusakazeka kwegama leToei le-Timei Logo lento kunikeza ukuhlola okuthakazelisayo ekuhlaziyweni kwezindawo. Kwezinye izinto ezakhishwa emhlabeni wonke, abadayisi bamuva bathatha indawo yegama likaToei ngelabo, kungaba ngenxa yokuthi izivumelwano zokuvimbela imvume zaziyivumela noma ngoba umngane wendawo wayefuna ukufihla imvelaphi yamaJapane. Njengoba i-aimé fardom yanda futhi yasakazwa ngokuqondile, leli gama lokuqala lagcinwa, ngokuvamile kanye nophawu lwenkampani yokukhiqiza yendawo.

ELatin America, i-toei logo yafinyelela isimo cishe kuma-Trubath phakathi nonyaka ka-1990 njengochungechunge olunjengo- uSanta Seiya (Amahora eZodiac) kanye [inani le-[FLTL:2]] i-Captain Tubasa[[FLTY]]] [[FLT]]] yalawula ithelevishini. Umfanekiso wekati elimomomothekayo wahlangana nobuntwana bezigidi. Ngisho nanamuhla, i-Latin America animaye ishow in retropardumssssss normakerist. Iwogon ikhono le-octalgradialcureader likhuluma ngolimi olunamandla kangaka lwezingazwe lonke.

Kunyaka ojikelezayo wembulunga yonke, i-logo kumelwe futhi isebenze njengesitembu sohlobo lwe-craff. Uchungechunge lwezifanekiso ku-Netflix, Crunchyroll, kanye namanye amapulatifomu ngokuvamile luvula ngodosi olufushane olunemibala olumisa iphimbo ngokushesha. I-studio inqabe ukuthambekela kwanamuhla kokunciphisa ukwakheka kwebala le-octal kusuka ku-octal, kunalokho ikhetha ukugcina i-shodiox, imfanelo yesandla eyenza ikati libe yinqaba.

Isiphetho: Isibonakaliso Esingapheli Sokudalwa

Umlando we-Toei logo wokulinganisa i-Tree ulandelela uphawu olusuka kumdlali ophansi wopopayi kuya kuphawu oluqashelwa emhlabeni wonke lokulandisa ngezithombe eziphilile. Lokho okwaqala njengesigqebhezana sokukhuthaza ifilimu eyodwa kwakhula kwaba isignesha ebonakalayo manje evula amahora amaningi ezokuzijabulisa ezibukele emhlabeni wonke. Uphawu ngalunye olucashile oluvelayo . Kusukela kulolo lwezinsthi thwebuli olucwedayo olubhalwe ngesandla sama-1970 kuya kuphawu oluphelele lwe-pixel lwe-pixel lwanamuhla---ah hade umbiko oyinhloko: lesisicishishini olunelisayo olunokubaluleka, nophawu olubalulekile, nophawu.

Njengoba uToei eqhubeka enza imisebenzi emisha futhi evumelanisa nokuvela kwamafomethi ezindaba, i-Pero logo ihlala ingumngane ozinzile, onobungane. Ihlanganisa i-stestellary yenkampani nekusasa layo eliqhakazile, iqinisekisa izibukeli ukuthi umoya ofanayo wokwenza okunamandla Izwe Elimangalisayo lasePuss ’n Boots lisehamba wonke amafektha [ Ingxenye eyodwa nangalé]. Ikati elincane elibhekene bhanobuso obufana nefilimu efana neyodwa neyodwa futhi ethandekayo manje lifana nezimpawu ezihlala zikhona emlandweni wezezenzwe.