Umqondo kawaii [ — ovame ukuhunyushwa ngokuthi “ukwehla” — ungaphezu nje komkhuba wendlela yokuveza i-pop edlulayo. Uyisisekelo esiqinile esinethonya elinamandla ashukumisa ifashoni, ulimi, ukuziphatha, imikhuba, ngisho nenkambiso yezenhlalo kulo lonke elaseJapane. Okwenza i-kawaiii ikwazi ukuveza ubumsulwa nokungalawuleki ngesikhathi esisodwa njengethuluzi lokuvukela, ukukhulumisana, namandla ezomnotho. Ukuqonda ngokugcwele ukubaluleka kwayo okungokwesiko, umuntu kumelwe abheke ngalé kwemibala yezomlando nezimpawu ezibanzi zezomlando, idinga, imizwelo, kanye nokuphikisana nokubukeka kwayo.

Umsuka Womlando: Kusukela Ekuhlulekeni Kuya Ekujabuleni

Inqubo yanamuhla kawaii ivame ukuhlotshaniswa nomphumela weMpi Yezwe II. Ukunikezela kweJapane kanye nokuthatha kwayo indawo kwamabutho ahlangene kwabangela inkinga enkulu yokuzichaza. Isimiso sempi, esiqinile sezindinganiso esasichaze isizwe sisenciphe. Endaweni yaso, kwavela umbhalo omusha wesiko — owawuhlanganisa ukuthula, ukuvikeleka, nokulangazelela ubumsulwa obulula, obungathandeki. Lolushintsho lwabonakala ekuphendukeni kwemifanekiso enjengezingane nokuzijabulisa okunempilo, ukuhlukana okukhulu nenkulumo - zempi ewubukhalo.

Kusukela ngo-1950, abalingiswa ababoniswayo njengo-Osamu Tezuka’s Astro Boy (Tetsuwan Atom) baqala ukubonisa indlela ethambileyo, engenekayo. Indalo ka-Tezuka enkulu eshubile, evezayo i-protagonony yayithonywe kakhulu yimishini yokuqala yeDisney, kodwa babenesifiso esikhethekile samaJapane sokuphulukisa ngemva kwempi. Ngango-1970, ikhono lentengiselwano lesithombe esinjalo labonakala ngokugcwele. Indalo ka-Sanrio ka-Wrio Kitty ngo- 1974 — i-ognoneticline, edificide kakhulu — yabamba i-kathaka kakhulu i-kawai. Ngokungafani no-wai. Ngokungafani no-Kithrouths u-Fose. [as]

Ifulegi Lokuzihlukanisa: Imithetho Eyinhloko Ebonakalayo Neyokuziphatha

Kawaii ayisona isitayela esifana nesohlobo kodwa isethi yezimpawu ezibonakalayo. Ngokwenyama, abafokazi nezinto ezibuswayo ngokuvamile zibonisa izici ze-neotenic [ — amakhanda amakhulu ahlobene nomzimba, amehlo amakhulu, izihlathi, izihlathi, izihlathi, ikhala elincane nomlomo, kanye nezinto ezithambile, ezibukhali ezibukhali. Lemicu, ephawulwe isazi sesayensi ye-ethinkimba, i-konvoz,” iveza ukusabela okungokwemvelo kokunakekela abantu. Emklamweni, imibala engaphambili, umbala obubomvu, ubuluhlaza okwesibhakabhaka, kanye nemitshingo, ibusa, kuyilapho izinto ezimfafafafa zifana nendwayo, imicucu, nemicucu ethambile.

Ngokuziphatha, i-kawaii ingahlanganisa i-ram-redio ekhethekile (izwi eliphezulu, elenziwe ngezwi elipholile), ukuma okupholile, nokudlala, ukuzishaya indiva. Uphawu lwesandla lwe- “ukuthula” (isibonakaliso se V) kanye nokusibekela ngomshoshaphansi komlomo kuyilapho uhleka yizimpawu ezinciphisa ukuba khona komuntu, ukuhambisana nokuthanda kwakhe isizotha. Kodwa, njengoba ukucwaninga ngezenhlalo kuye kwabonisa, lezi zenzo azikhonakali nje; zingaba nempumelelo. Ngokuthatha i-kawaiia messa, umuntu angadambisa ukuzwela, ukusondela, ukusondela, noma ngisho nesikhungo esibonisa ukuthi umphakathi uzizwa kanjani lapho ukuxabana ngokuqondile kuyinto engokwesiko kuduma.

Kawaii eAnime nokuvela kwe "Moe"

I-Anime ne-manga yizimoto eziyinhloko lapho i-kawaii aesthetic iye yacwengisiswa khona futhi yahlelwa khona. Izimpawu ezifana ne-Pakachu kusuka POTÉmon, umoya wehlathi onyakazayo ovela [[FLT] [[FLT]] uvela [[FLT] uvela ku-[FLT] [FOLT]] u-areare arner Totoro [[FLT], kanye namantombazane ayenza imilingo egqizayo [[FLT] ayizithunywa zezwe zonke zomhlaba ze-kawaioetho etho. Imiklano iveza imizwelo evusa imizwelo; i-chachu’s chubby kanye namehlo acwencwend ahlonge, ngesikhathi sokuhloma kwe-tototototo.

Phakathi kwe-otaku subreal, i-kawaii yaqala iqonde kakhulu ngokomzwelo ngomqondo moe (uphawu lwe-“mo-eh”), igama elichaza umuzwa wokudumisa nokuvikela abasebenzisi bezinto zendalo. I-Mowaii ivame ukuveza izici ezicaciwe ezikhethekile — izibuko ezingabonakali, amaphutha angabonakali (dōjikko), indlela yokukhuluma ye-feline — ukuthuthukisa ukusabela kombukeli. Lokhu kuhlanganisa okungokomzwelo kusheshisa ukuthengwa okukhulu kwentengiselwa nokushiselwa kwamaza okune amandla okudala izinto, kubonisa indlela ka-kawaiiii esebenza ngayo njengemali ephumelela kakhulu. Ngokusho kwesihloko se-20 ku-FLT:NP. [FFFFF]

Ingqondo Yokubalekela Nokuphulukisa

Kungani umphakathi onezimboni ezinkulu, ozibandakanya kakhulu, owengeziwe kangaka uthatha ngenhliziyo yonke ukudamba okungalawuleki? Impendulo eyodwa isemqoka emqondweni we iyashi [ukuphilisa]. I- Post-bubblel Japan, kanye nokucindezela kwayo okukhulayo kwezomnotho, kwabona isidingo sezentengiselwano ezithobayo, ezicindezelayo. Umfanekiso ka-Kawaiiii unikeza isiphephelo esisheshayo esingokwengqondo — isiphephelo esithambile esiseqinisileyo emahoreni amaningi omsebenzi, ukucindezela kwezemfundo, nokucindezela okuqinile kwezenhlalo.

Izazi zokusebenza kwengqondo ziye zaphawula ukuthi ukuhileleka ekusebenziseni amandla okuzicubungula kungathuthukisa ukugxilisa ingqondo kanye namakhono amahle, into eboniswa ekuhloleni okwaziwayo eHiroshima University. Lapho abathathi bebheka izithombe zezilwane, ukusebenza kwabo emisebenzini elandelanayo efuna ukunakekelwa okucophelelayo. Ukuhlola, okubikwa Science Daily [, kusikisela ukuthi i-kawaiiiii asenza sizizwe kahle; kulola ukusebenza kwabo ngokushukumisa ingqondo ngokushukumisa ingqondo ngokuyifaka entweni ephansi. EJapan, lokhu kuthola kunezici ezinzulu. Indawo ezizungezile ezivumela ukuba umuntu abe yi-awaiie buqu — i-Kitliternalmas, i-rakmasclet enciacle ephuma entweni egcwele i-ake — i-odolkn enzile, i-ocle, ingcisholo enziwe kakhulu ngenxa yemisebenzi.

Gender, I protos, ne "Burikko" Inkinga

Ubuhlobo phakathi kukawaii nobulili benobulili buyinkimbinkimbi futhi buvame ukuphikisana. Kwesinye isandla, ukusebenza kuka-kawaii kuye kwahlotshaniswa ngokomlando namathemba obufandani obungcono. Abesifazane abasebasha ikakhulukazi bahlonishwe ukuba bazise ukubukeka kwamagama, isambatho, nezimiso zobulili. Ukucindezela kokuvumelana nalesithombe kungalinganisela indlela yomuntu siqu nezakhiwo zobubhishobhi.

Nokho, izazi ezinjengoSharon Kinsella ziye zaphikisa ngokuthi i-kawaii nayo isebenza njengohlobo lokuvukela okuthulile. Ngawo-1990, amantombazane ase-Harajuku athatha izitayela ezeqisayo — iLolita fest, idecora, i-retyy — okwaba yihaba kakhulu ukuthi agcina amathemba abantu, ukunqaba ngamabomu ukunamathela ezindima ezingokwesiko zomfazi noma unina. Ngokukhetha ukuhlala esendaweni ehlala njalo yezesifazane, la besifazane baqala ukuthatha umthwalo wemfanelo wobuntu ngezindlela zabo siqu. Ngaphezu kwalokho, u- 2000 wakuqala waba yi-genderder [[[FLTY:1] [igle:1] [isimo esivamile], (isimo esithandwayo njenge-Rycell, ukuxaka.)

IMascot Economy: "Yeuru-chara" ne-Japani yokuvula i-trands

Akho lapho amandla ezohwebo e-kawaii abonakala khona kakhulu kunasemkhakheni we yeyuru-chara (isuka, noma ibuya emuva). Lawa amamascot esifunda aklanyelwe ukuthuthukisa idolobha, i-Profetro, noma isenzakalo ngenzuzo ethandekayo yezentengiselwano. Inkosi engaphikiswa yi-Kumamon, ibhere-oceded esuka eKumamoto Prefecture. Nge-ethemoba elibomvu. Nge-ethena, umuntu othandekayo futhi ngamabomu ukuphaza izinteko, iKumamon yavela ezinzuzo zezomnotho ezidlula iminyaka embalwa ye-2010.4, njengoba kulandela i-Bran yegatsha laseJapane lendawo.

I-Yuru-chara ifeza injongo ehlukene. Ngokwezomnotho, iqhuba ukuvakasha nomkhiqizo. Ngokwesiko, yenza izinkonzo zikahulumeni zibe nesimilo futhi ithambise izimemezelo zomphakathi. Ngisho ne-Uself-Defense Mampira anamandla ne-National Taxica Agency igoqe ama-macs ukuze ithuse kakhulu ukuthumelelana imiyalezo. Lokhu kuhlola okusakazekile kugcizelela indima ka-waiii njenge-aglence yezenhlalo; isidalwa esintwencuthezekile singadlulisela imiyalezo enzima ephathelene nokukhokhwa kwentela noma inhlekelele ngokuphumelela okungenakusetshenziswa yisikhulu esiqinile.

Amandla Aphansi Nemizimba Yempucuko Emhlabeni Wonke

Uhulumeni waseJapane waqaphela ngokomthetho inani lezokuxhumana le-kawaii ngecebo layo iQol Japan. Isinyathelo safuna ukuthumela kwamanye amazwe amasiko athandwayo aseJapane — i-amime, imanga, imfashi, ukudla — njengendlela yokwandisa amandla athambileyo nokukhuthaza umnotho. UMolo Kitty wamiswa “inxusa lobuthunywa” eChina naseHong Kong, kuyilapho uPikachu adansa nabaholi bezwe. UKawaiiii waba ikhomba lokungena elingenekayo ezweni laseJapan, elingenekayo ezindaweni zonke, eliqeda ukuxabana komlando nokwazisa ubuhle bomphakathi.

I-kawaii ithonye izindlu zemfashini zaseNtshonalanga (i-Moschino’s sport), ukuthambekela kobuhle (i- “i-ijiri” blush ass), futhi ngisho nokubhikisha. i-pinki, i-feline ethathweyo “pussyhat” egqokwa eMadoday’s Marches egcwele i-indected i-kawai empompola i-illet isss indice isstoption ukudlulisa umyalezo onzima. Nokho, lokhu kugeleza okuxubile okuvela emhlabeni wonke kukhuthaza ukuveza incazelo ejulile ye-kawaiii. Uma isuka ku-socious emos, kawaiiii incikelele ekubeni i-o eyingozi kakhulu yokuhlola.

Ukugawulwa Nsuku Zonke: Ukusuka EBento Box kuya Emoji

Ngaphandle kwezimpahla nemfashini, i-kawaii ingena ezimweni ezivamile zokuphila kwansuku zonke kwamaJapane. Kyaraben [uphawu oluhlelwe ngokuyinkimbinkimbi] — amabhokisi esidlo sasemini lapho ukudla kuminyaniswe khona ukuba kufane ne- pandas, i-Pokémon, noma izimbali — iguqula ukudla okuvamile kube yisenzo sokunakekela nokwakha, ngokuvamile kuhlanganyelwe emithonjeni yezokuxhumana ukuze kuqinise noma izibopho zothando. i-statery, kusukela enkathini yenkathi yenkathi eqinile ukuze ifihle i-tepeyi (ithpee), iklanywe ngokunaka okukhulu kangangokuba iye yazala umthelisi omkhulu wamazwe aphesheya. Ngisho nezinhlangano zezindawo zokuthenga izikweletu, akukho khadi lokukhombisa ukunxeba.

Kuyi-mistry, ukuqashelwa kwe-emoji eJapane — leyomifanekiso emincane eqoshiwe — ngokwayo iyi-kawaii ukuthunyelwa kwamanye amazwe. Igama lesiJapane elithi “emoji” (78) ngokwezwi nezwi lisho“uphawu lwezimonyo,” kanye nemiklamo eminingi yakudala, njengobuso obumamathekayo obuvalekile, obuphendukile, obusuka emihlanganweni ye-manga ukuze kudluliswe imizwelo ethambile, exekeme kakhulu. Namuhla i-mLight - ment expoterder, lapho abasebenzisi bethenga khona, ngokuvamile bedweba, bedweba, bedlulisa lelisiko. “Kumamon yenza uphawu lokuthula” ayilona nje isithunzi; iyithuluzi elithambile lokuxhumana eligcina impucuko ngokushelelana noma ngokufaka izicelo.

Ukugxekwa Nohlangothi Olubi

I-critique yesizwe ye-kawaii ayinakuphelela ngaphandle kokuhlola isithunzi sayo. Abanye izazi zezenhlalo baxwayisa ngokuthi uhlelo lokuzikhumula lukhuthaza isimo sobuntwana obuhlala njalo, lapho abantu abadala belibala khona ukuthwala umthwalo wemfanelo nokukhula komphakathi. Lokhu kukhathazeka ngesilinganiso esiphansi sokuzalwa kweJapane kanye nokukhula kwenani lenani ikhikomori[ (ukuzihlukanisa) intsha ethola induduzo embonini ekhuluma ngezindaba zezindaba zezindaba zezindaba zezindaba ze-kawaiies ethinta izwe langempela.

Ngaphezu kwalokho, ukuhlangana kwe-kawaii kanye nobulili kuvula omunye umsuka wesici esinempikiswano. I- “Lolita” yemfashini efana nezingubo zodoli noboya be-star, ephawulwa yi-Victorian sholl shaod nejakets, inxusa ngamabomu ukuba ibuke njengabantwana. Nakuba odokotela abaningi bayibeka njengenhlabamkhosi enika amandla ukubheka kwabesilisa, abagxeki bakhomba amandla angalingani angachazwa ngokungaqondi. Umngcele omuhle phakathi kokugubha nokuyihlonipha uhlala uwumsuka wempikiswano eshubile, ikakhulukazi lapho izilaleli zaseNtshonalanga zichaza lezimpawu ngaphandle kokuzichaza ngomongongongozo zomphakathi.

Ikusasa Le - Kawaii: Ama - avatar Asebenza Ngezinombolo Nokuvinjelwa Okunezinga Eliqinile

Njengoba umphakathi waseJapane ubhekene nokuncipha kwabantu kanye nokuma kokuqala okungokwezinombolo, i-kawaii iyaqhubeka iguquka. Okufana ne-YouTubers (iVTuba) kanye ne-Hololive ebanzi yezithombe ithole ama-afbase embulunga yonke amakhulu esisekelweni, umuntu onikezwe ngokwezinombolo. Le midwebo isizukulwane esilandelayo seyuru-chara, ekwaziyo ukuxhumana kwangempela, ukucula, futhi ngisho nokusondelana nezibukeli. Bamelela imingcele entsha lapho kawaiii ehlukaniswe ngokuphelele emzimbeni ongokoqobo, okhona njengemininingwane yemizwa ephelele.

Ngokungaguquguquki, ukuzwa kwendawo ezungezile kuqala ukuhlangana namanani e-kawaii. I-Brands izama “ukusika okungalawuleki” — amathoyizi enziwe ngepulasitiki yasolwandle ebuye yaguqulwa, noma ama-mascot akhuthaza ukuvakasha okunobungane. Ukuguquguquka kwe-kawaii kuqinisekisa ukuthi uma izindinganiso ze-sociatic zishintshwa, i-aesthetic iyoziguqula ngokwayo. I-ascated isikisela ukuthi ukusika, kude kube yisiphazamiso esiyisisekelo esizokwazi ukuchaza iJapana futhi ithole isicimo sayo.

" i-Kawaii iyigama elisetshenziswa kabanzi, elithandwa kakhulu, futhi ngesikhathi esifanayo elithukwa kakhulu kumaJapane anamuhla.
— Sharon Kinsella, [[FLT: 2] Adult Manga: Cultural and Power in Contemporary Society

Isiphetho: Isibuko Se - Psyche Eqoqiwe

Kawaii ayisona nje isitayela sobudoda, indlela yokubhekana nempumelelo, namandla ezomnotho ayizigidi zezigidi. Iveza ukulangazelela okungokomlando kokuthula, isidingo esingokwengqondo sokuphulukisa, nokuchaza ngokungafani indima yabesilisa. Nakuba ingaba yithuluzi lokuvumelana, ngokufanayo eliyithuluzi lokuguqula nokuxhumana kwembulunga yonke. Ukulahla i-kawaii njengendlela yobuntwana okubonisa indlela ejulile efana ngayo i-psyche — ukusungula kwayo, ukusungula kwayo, nokufuna kwayo okunganqamukiyo, ukuvumelana okumnene ezweni elivame ukuba nokhahlo. Njengoba nje lokhu kuqhubeka, amandla omhlaba wonke ayaqhubeka, amandla omdaka ayaqhubeka ekwazi ukuvuselela impucuko, kokubili eJapane, ngalé kwezwe.