Ingcamango ye kawaii — esoloko iguqulelwa nje ngokuthi “kukukuthamba” — ingaphezulu kakhulu kunendlela edlulayo yokukhupha ipropu. Lulwakhiwo olunzulu oluphembelela iflate, ulwimi, indlela yokuziphatha, imikhwa, kunye nenkqubo yentlalo ekhethekileyo kukwazi kwayo ukudlulisela ubumsulwa nokunganyani kwayo ngexesha elinye njengesixhobo semvukelo, unxibelelwano, namandla engokwenkcubeko. Ukuyiqonda ngokupheleleyo intsingiselo yayo, umntu kufuneka ajonge ngaphaya kwemibala yemibala edlulileyo kunye neempawu ezibanzi zembali, iimfuno zengqondo, kunye nokuphikisana nokuma kwembali.

Imvelaphi Yembali: Ukusuka Ekunikezeleni Kuse Kwindlavini

Imeko yale mihla ye-kawaii isoloko inxulunyaniswa neziphumo zeMfazwe Yehlabathi II. Ukunikezela kweJapan kunye nokuthatha indawo kwayo ngemikhosi yamaZwe ahlangeneyo kwabangela ingxaki enkulu yokuzichaza. Inkqubo yezomkhosi, enzima echaza ilizwe lithe latshabalala. Endaweni yayo, kwavela umbhalo omtsha wesithethe — ohambisana noxolo, ukukhuseleka, nokulangazelela ukuba msulwa okulula, okungathethekiyo. Lo mjikelezo wabonakala ngokuguqukela kwimifanekiso efana neyomntwana nokuzonwabisa okunempilo, ukusuka kwinkohliso ecacileyo yemfazwe.

Kwangoko ngo1950, abasebenzi ababoniswayo njengo-Osamu Tezuka’s Astro Boy (Tetsuwan Atom) baqala ukubonisa indlela ethambileyo, engenekayo. Indalo ka-Tezuka enkulu eshukumayo, echazayo ye-protagonony yayiphenjelelwa kakhulu ngulinganiso lwangaphambili lweDisney, ukanti babenento engaqhelekanga yamaJapan yokufuna ukuphiliswa emva kwemfazwe. Ngoo1970, amandla athengwayo emifanekiso enjalo aye abonwa ngokupheleleyo. Indalo kaSanrio ka-Kitty Kitty ngo- 1974 — i-ognow, edififish. [ie-feyarne] — ngokugqibeleleyo bawubamba umzobo wekawai. Ngokungafani nowe Westernascot. Ngokungafaniyo nobuntu obunamandla, u-Bhithisorths wavumela ukuba asebenze ngendlela yakhe yonke, i-enjini yakhe.[4]

Igramar Yokusikeka: Imithetho Engundoqo ebonakalayo nenokuziphatha

Kawaii asiyondlela yohlobo lwegama elinye kodwa yiseti yemiqondiso ebonakalayo. Ngokwenyama, kwawaii, iimpawu nezinto ezisoloko ziboniswa [[FLT: 0] iimpawu ze-neotenic [ — iintloko ezinkulu ezinxulumene nomzimba, amehlo amakhulu, izidlelele, iimfama, iimpumlo ezincinane nomlomo, kunye nezinto ezithambileyo ezingqukuva. Ezi mpawu, eziphawulwa yiprojekthi ye-ethi Kranclorenz njenge “baby rheach,” ibangela iimpendulo eziqhelekileyo zomntu. Kwiyila, imibala edlulileyo, imibala ebomvu, ingakumbi ubuluhlaza, kunye nemdaka oluhlaza, ilawula, ngexa izinto ezingqukuva njengefrish, imitya, nefrillay.

Ngokuziphatha, i-kawaii ingabandakanya ubhaliso lwelizwi olukhethekileyo (umoya ophezulu, isandi esiphefumlayo), ukuma okuthoba, nokudlala, ukuzibeka esiswini. Uphawu lwesandla lwe- “V-sagnome” kunye nokugquma okufihlakeleyo komlomo ngeli lixa uhlekayo ziimpawu ezinciphisa ubukho bomntu, ukuhambisana nokukhetha kwenkcubeko ukuthozama. Kodwa, njengokuba uphando lwezeko lubonisile, ezi zenzo azinakungasebenzi nto ilula; zinokuba luncedo. Ngokuthatha i-kawaiisa, umntu ngamnye angathomalalisa uxinezeleko, athotyeke, athotye, angabi naluvo, okanye adele kwizixhobo zokunxibelelana, apho inkculo lwentlalo apho kuthelelanelwayo.

Kawaii kwiAnime nokuvela kwe-"Moe"

I-Anime kunye ne-manga zizithuthi eziphambili apho i-kawaii aesthetic zicociwe zaze zadityaniswa. Iimpawu ezifana ne-Pakachu ukusuka [[FLT: 0] i-Pacholémon, umoya wehlathi ojikelezayo osuka usuka kwi-[FLT]]. Izicwangciso zabo zikhuthaza ummelwane Totoro[FLT] [FLT]], kunye namantombazana omlingo SAILORY [ angabameli bezizwe be-kawaiethos. Izicwangciso zabo ziveza iimvakalelo ezichuliweyo; uPuka'chlubby kunye namehlo acwerp zifunxa, ngexesha lokwenza u-totooktook-ogne.

Phakathi kwe-otaku subreal, i-kawaii yajika yaya kuvela ingcamango echukumisiweyo kakhulu ngokweemvakalelo ye moe (igama elithiwa “mo-eh”), ibinzana elichaza imvakalelo yokuhlonelwa nokukhuselwa kwabasebenzi benkcubeko. I-Mowaii idla ngokuzicutha iimpawu ezithe ngqo — iimpazamo ezithe ngqo (dōjiko), ifoline yokuthetha — ukunyusa intsabelo se-ntlupheko yombukeli. Oku kudityaniswa kwemvakalelo kunyusa ukuthengiswa kwentengiso nento eninzi etsala amandla okutshisa amandla okuyila, kubonisa indlela kawayiyo esebenza ngayo njengemali esebenzayo. Ngokutsho kwenqaku eli-2019 ku-FLT [FFF:]

Ingcamango Yokusinda Nokuphilisa

Kutheni ibutho labantu elinoshishino oluphezulu, elinoxinzelelo olugqithisileyo, elizingxala kakhulu kangaka lamkela ngentliziyo epheleleyo ukuthomalalisa? Enye impendulo ikwingcamango ye [[FLT: 0]]iyashi (ukujinga). I-Post-bubble Japan, kunye noxinzelelo lwayo lwezoqoqosho nolwandiso lwentlalo, yabona ukunyuka kwemfuneko yokuthomalalisa, ukuxinezeleka. Umfanekiso we-kaiiii unika indawo yokufihla ingqondo ekhawulezileyo — ukhuselo oluthambileyo lwezinto zexesha elide lomsebenzi, uxinzelelo lwemfundo, kunye neenkcitho ezinzima zentlalo.

Iingcali zengqondo ziye zaphawula ukuba ukubandakanyeka koluvo lobuchule bokuzikisa nokusebenzisa imoto kakuhle, into eboniswa kuphando olwaziwayo kwiYunivesithi yaseHiroshima. Xa abathathi-nxaxheba bejonga imifanekiso yezilwanyana eziziimveku, umsebenzi wabo kwimisebenzi elandelayo efuna ingqalelo ephuculiweyo. Uhlolisiso, oluchazwe ngu Science Daily[, lucebisa ukuba i-kawaiiiii asenze sizive kakuhle; lulola ukusebenza ngokuchuba ngokuxhobisa ingqondo efuna ukukhathalelwa. Oku kufunyanwa oku kunentsingiselo enzulu. Indawo evumela ukusetyenziswa komntu ngamnye kwi-ofisi ye-ofisi ye-ofisi ye-ofisi ye-ofisi ye-Rikopmasquet, into encinane ejikelezayo i-mascringleat ukusuka kwi-atmouse — igadie, igadie, i-ogcity, i-ocet, i-operaced procet.

Gender, Ialustration, ne "Burikko" Ingxaki

Ulwalamano phakathi kwe-kawaii kunye nesini kunye ne-asidi lunzima yaye lusoloko luphikisana. Kwesinye isandla, ukusebenza kukawaii kunxulumene kakhulu nolindelo lwendlela yokusebenza yobubhinqa obufanelekileyo. Amabhinqa aselula ngokukhethekileyo alungele ukuxabisa ukusikwa kwentetho, isinxibo, kunye nesimilo. Ingcinezelo yokuzifanisa nalo mfanekiso inokulinganisela indlela yokuthetha kunye nezakhiwo zoobhishophu.

Noko ke, abaphengululi abafana noSharon Kinsella baye baphikisa ngelithi i-kawaii nayo isebenza njengendlela yokuvukela ngokuzolileyo. Ngoo-1990, amantombazana aseHarajuku amkela izimbo ezigqithisileyo zobuntombi — iLolita fest, decora, iherry — eyathi yathi yaxhaphaka kakhulu — yaba yeyona indinyana ephambili kukulindela ukuba abantu baphile, ukungavumi ngamabomu okubambelela kwindima esithethe yomfazi nonina. Ngokukhetha ukuhlala kwimo esisigxilo esisisigxina sobuntombi, la mabhinqa athabatha imbopheleleko yabantu abadala ngokweenjongo zawo. Ngaphezu koko, ekuqaleni, umlinganiselo ka-FLT [FLT] [10] [icel.[2] [i-FLT] [iRoglect:] [iifl, i-aflective syms, i-ages profile transform] [if] [if]

IMascot Economy: "Yeru-chara" kunye nokuDala iJapan

Akukho ndawo apho amandla ezorhwebo e-kawaii abonakala khona kakhulu kunemeko ye yeyuru-chara (iimpawu ezitsha, okanye ezibekwe ngasemva). Ezi zii-mascot zengingqi zenzelwe ukukhuthaza isixeko, i-Profere, okanye isiganeko ngempumelelo ethandekayo yemichiza nengaqhelekanga. Ukumkani ongachanekileyo nguKumamon, ibhethri ebomvu esuka kuKumamoto Prefecture. Nge-Soundet, umntu othandekayo nongaphazamisi borhwebo, Kumamon ngaphaya kweminyaka eli-1.4 bhiliyoliyoni ngokweebhu zezoqoqosho kwiminyaka embalwa ye-2010, kodwa, njengoko kulandelwa yiBran yesebe laseJapan.

IYuru-chara ifeza injongo ephindwe kabini. Ngokwezoqoqosho, iqhuba ukhenketho kunye nemveliso yokuvelisa. Ngokwenkcubeko, bazenza abantu iinkonzo zikarhulumente baze bathambise izibhengezo zikawonke-wonke. Kwanemikhosi ye-Une-Defense kunye ne-National Treage igobile ii-mascot ukuze ingakwazi ukubeka umva. Oku kusasazekileyo kugxininisa indima ye-kawaii njenge-glasi yentlalo; isidalwa esincumisayo, isidalwa esincumisayo sinokudlulisela imiyalezo enzima engokuthobela irhafunxa okanye intlekele ngokuzilungiselela ukuba igosamvo esinzima.

Ihlabathi Elinamandla athambileyo kunye neNkcubeko

Urhulumente waseJapan wavuma ngokusemthethweni ixabiso lentlalo-ntle ye-kawaii ngecebo layo iQuean. Inyathelo lokufuna ukurhweba kwamanye amazwe amaJapan athandwayo — i-ante, imanga, ifashoni, ifashoni — njengendlela yokwandisa amandla athambileyo nokukhuthaza uqoqosho. UMolo Kitty wamiselwa “ummeli wobukhomanisi” eTshayina naseHong Kong, ngelixa uPikachu engqungqana neinkokeli zehlabathi. Kawaiiiiis waba yindawo yokungena ebhabhabhayo, efikeleleka kwinkqele yenkcubeko yamaJapan, ekhuthaza ubugroposo obungokwembali kunye nokukhuthaza ububele.

I-kawaii iphembelele izindlu zefashoni zaseNtshona (indawo yokudlala ye-Moschino), imo ye-words (i- “ii" blush jong), kwaye kwanentshukumo zokuqhatha. i-pinki, i-feline-early “pussyhat” enxiba kwiMachess i-indeace ikhuphe icebo le-kawaii lokudlulisela umyalezo orhabaxa. Noko ke, oku kuqukuqela kwelizwe lonke kukhuthaza iingxoxo ngentsingiselo enzulu ye-culture kunye nokuthoba kwentsingiselo ye-kawaiii. Xa ithengwa kumongo yalo mfonocio, kawaiiii izakuncitshiswa ukuba ikhuphe i-ethee, umphetho-o, umphakayi oqhubeka nokuhlola.

Ukuqhekeka Nsuku Zonke: Ukusuka Kwibhokisi Yebhanti Kuse Kwiemoji

Ngaphandle kwempahla nefashoni, i-kawaii ingena kwindlela eqhelekileyo yobomi bemihla ngemihla bamaJapan. Kyaraben [iibhokisi zesidlo sasemini ezilungiselelwe ngokuntsonkothileyo apho ukutya kumiliseka khona ukuba kufane ne-pandas, i-Polémon, okanye iintyatyambo — iguqula isidlo sesiqhelo sibe sisenzo sokhathalelo kunye nobuchule, idla ngokuditya kwisixhobo sokugcina ulwazi lwentlalo ukuqinisa ubumama okanye imixokelelwano. i-tery, ukusuka kwixesha le-gel iipeyipi (mki), yenziwe ngengqalelo yokuba ive umqokeleli omkhulu wamazwe aphesheya. Kwaneevenkile yemali ebhanki efaka ityala, akukho khadi lokuzikhusela i-mali.

Kwindawo esetyenziswa ngamanani, ubungangamsha be-emoji eJapan — ezo zifaniso zincinane ezibonisa imbonakalo — ngokwazo zithunyelwa kwamanye amazwe. Igama lesiJapan elithetha “emoji” (mue) ngokoqobo lithetha“ umcu,” kunye nezinto ezininzi zokuqala, njengobuso obumyoli obuvaliweyo, obujijiweyo, obusuka kwiindibano ze-manga, obusuka kwiindibano zokudlulisela iimvakalelo ezithambileyo, ezichuliweyo. Namhlanje i-Light link style, apho abasebenzisi bathenga khona, ngokufuthi bathenge, abasebenzi beminyeza imiyalezo, badlulisela esi sithethe. “Kumamon yenza uphawu loxolo” ayiso nje isihombo esipholileyo; sisixhobo sonxibelelwano esithambileyo esigcina unxibelelwano lwentlalo ngezicelo okanye ngokuphononosa i-oding.

Ukugxekwa Nendlela Embi Yokucalula

Inkcubeko yekawaii ayinakuphelela ngaphandle kokuhlola isithunzi sayo. Ezinye izazi ngentlalo yabantu zilumkisa ngelithi ukunqulwa kobuqhetseba kukhuthaza imeko yemveli esisigxina, apho abantu abadala belibazisa ukubeka ityala kunye nokukhula kobudlelane. Oku kunxunguphalisana namaxhala aphantsi okuzala kweJapan kunye nokukhula kwamanani amanani ekhimori[ [ukuzikhulula)] ulutsha olufumana intuthulelo kunxibelelwano lokwenene lomntu.

Ngaphezu koko, ukudibana kwe-kawaii kunye nesondo kuvula omnye umlinganiso we-injini yefashoni. I- “Lolita” iphawulwe yifashoni encinci, efana neempahla zodoli kunye neejazi ze-petroli, icela ngabom ukujongwa njengabantwana. Ngoxa abasebenzi abaninzi bayichaza njengenamandla okungavunywa kwamadoda, abagxeki babonisa amandla angenakulinganiswa enokuthi ayichaze. Umgca omhle phakathi kobhiyo nokubhiyozela ubumsulwa nokuyihlonela uhlala ungumthombo wengxoxo eshushu, ingakumbi xa abaphulaphuli beNtshona bechaza ezi mpawuzo ngaphandle kokuzichaza kwabo.

Ikamva leKawaii: IiAvatar zamanani kunye nokuvingca okuzinzileyo

Njengokuba ibutho lamaJapan lijongene nokuncitshiswa kwabemi kunye nento yokuqala eyenzekayo ngamanani, i-kawaii iyaqhubeka iguquka. Okuyinyani Kubethumbu (iVTubers) njengeKizuna IAI kunye neqela elithe tyaba lezithixo i-Hololive lakha izixhobo ezinkulu ze-afreyidi emhlabeni wonke kwisiseko se-cream, inikezelwe ngokuyifontengi. Ezi-afatho zisisizukulwana esilandelayo seyuru-chara, ezikwaziyo ukunxibelelana ngexesha lokwenene, eziphila, kwaye zide zifaniswe nolwalamano oluseluntwini. Zikho kwimidathatho entsha apho i-owaiiiii epheleleyo efumaneka emzimbeni ophathekayo, i-i-ifrom-in transfied.

Ngokungatshintshiyo, ingqiqo yemeko- bume iqala ukudibana namaxabiso e-kawaii. I-Brands zizama “ukusika okungenasiphelo” — iitonato ze-metah ezenziwe ngeplastiki eziphinda-phindayo, okanye amascot akhuthaza ukhenketho olufanayo. Ukuguquguquka kwe-kawaii kuqinisekisa ukuba xa amaxabiso entlalo etshintsha, i-aesthetic iza kuphinda iphinde ibe yiyo ngokwayo. I-ascanding, icebisa ukuba ukusikwa, kude kube yingxaki encinci, izakuhlala ikho isikroba esingundoqo esiza kuchaza iJapan kwaye ithathela isaziso sayo.

" Kawaii yelona gama lisetyenziswa ngokubanzi, lithandwa kakhulu, kwaye ngexesha elinye elitshabhiswa kakhulu kumaJapan angoku.
— Sharon Kinsella, [[FLT: 2] Adult Manga: Cultural kunye namandla kwi-CPRY Society yeJaphani

]

Isiphelo: Isipili kwiPSyche

Kawaii asiyondlela nje yokulungisa, sisixhobo sokuqhubana, kunye namandla ezoqoqosho angamawaka ezigidi-zigidi zezigidi. Ichaza ukulangazelela okungokwembali ukuphiliswa, imfuno engokwasengqondweni yokuphiliswa, kunye nokuchazwa ngokungafaniyo kweendima zesini. Ngoxa inokuba sisixhobo sokuvumelana, silingana ngokufanayo, sisixhobo sokutshintsha kunye nonxibelelwano lwehlabathi lonke. Ukugatya kawaii njengendlela encinane yokuphosa isiqu somntu, ukubonakalisa indlela enzulu yeso sobufana nesobufana bomntu, ubuchule bokwenza izinto, ukusungula kwayo, nokuphengulula kwayo ngokungenalusi, ihlabathi elinobukrakra. Njengoko ezi zinto zifuna ukunyamezela, amandla okusikwa kwabantu aza kuqhubeka zisenza impucuko, zombini ezi ziqhubeke kwicala lamazwe angaphandle.