Ilogo kaToei Ulinganiso lungaphezulu kakhulu kophawu lwengingqi; lulilo lwenkcubeko oluye lwabulisa izigidi zababukeli phambi kothotho lukamabonwakude kunye neefilimu ezithandekayo. Ikati echwayitileyo, ejikelezayo ijongene namehlo ayo avulekileyo kunye namabhovu adlalayo iye yaba yinxalenye engenakushenxiswa yamava e-amime. Ukuhlola imbali esemva kwalo mqondiso kutyhila ibali lokwenziwa kwemisebenzi yasemva kwemfazwe, ifilimu ephuculiweyo, kunye namashumi eminyaka engqini e-ndaleko yento eboniswa ngobuchule obusuka kwinkampani yemiboniso yehlabathi yezolonwabo.

Isiseko soopopayi

U-Toei Upopayi wasekwa ngo-1956 njengomncedi weToe Company, ubukhosi befilimu nemidlalo yemidlalo ephambili eJapan. Injongo yayikukwenza intumekelelo yeSijapani kwimodeli yeDisney, ivelise iimpawu ezipheleleyo ezinobuchule basekhaya. Le nkampani yaba yeyokuqala yelizwe elinobuchule bokuveliswa kwabezobuchule. Imisebenzi yayo yangaphambili, enjenge [[FLT:] iTale yeNyoka enguMfilawuzi [1958] kunye [FLT]]

Kwiminyaka yakudala, u-Toei Oopopayi babengenayo imascot enye okanye uphawu lwelogo. Endaweni yoko, le studio yasebenzisa ibala leefilimu eliqhelekileyo kunye nebhodi ebethelelwayo umfuziselo okanye yamane yabonisa igama le-Toei ngombhalo obhalwe nge-techlography. Oko kwatshintsha xa i-feline exhaphakileyo yeyona filimu iphumelelayo yalo matshini yakhathaza imbono kawonke-wonke kwaye ekugqibeleni yafumana indawo esisigxina ngaphezu kwemitshini yenkampani.

Ukuvela Kwerhanisi

Ukhokho othe ngqo welogo langoku ngu Pero, i-supucking cat protagonist yefilimu ewumsebenzi ka-1996 Ihlabathi Elimangalisayo lePus ’n Boots (]] uNagagutsu o Haita Neko [FLT]]]). Ilathiswe nguKimio Yabuki kwaye isekelwe ngokulula kwintsobhi kaCharles Perrault, ifilimu yaba yimpumelelo yomhlaba wonke. Umyili ka Pero , ojikelezayo, ikati enkulu enonopholiti nonomonyo oluneyo kunye nolungazeleyo. Umzekelo obedume kakhulu wasetyenziswa ka-Pero wakhawuleza ukumonwa yi-metho.

Ekuqaleni, ilogo yayiyi-drawn yesandla kwaye inenkcukacha eziphezulu, ebonisa intloko epheleleyo yekati enezindevu eziphambili, iindlebe ezitsolileyo, kunye nentetho eqaqambileyo eqaqambileyo, echwayitileyo. Yayisoloko ingqongwe ligama lenkampani ngendlela yokudlala, ebhalwe ngesandla. Le nguqulelo yelogo yavela kuqala kwizixhobo zokuphakamisa, yaze yangena kwizincomo zokuvula zemveliso ezintsha, inxibelela ngokukhawuleza uphawu lwe studio kukhuthazo nohambo olumelwe nguPero.

I-toei logo yoopopayi ifakwe umqondiso ofana nowokulungisa owenziweyo ukutyhubela amashumi eminyaka, ngamnye obonisa indlela ecacileyo yokuyila ngexesha lakhe loxa elondoloza umoya wobuso bePero yangaphambili. Indaleko inokuba ngamacandelo acacileyo afana nokukhula kwe studio kunye nokutshintsha kwemeko-bume ye-aime njengendlela yokuthetha yomhlaba wonke.

1950-1960: IPresagaPer

Ngaphambi ko1969, u-Toei Oopopayi kwiscreen yayinophawu oluthozamileyo. Iifilimu zangaphambili kunye nemifanekiso kamabonwakude enjenge [FLT: 0] uBoy Ken (63]) no [FLT] Prince Prince [ [1966] yayivulwe ngokulula, ngekhadi lesihloko esicacileyo. Magnboard icon okanye kanji ye-“Toei" yavela. Akukho mascot, kwaye i-studiod ixhomekeke kumandla enkampani yayo ekhulisa abantwana. Ukungabi naphawu olulungeleneyo lwaluthetha ukuba ngeshumi lokuqala, abaphulaphuli bezizwe abaziwayo beli belizwe lonke babedla ngokuveliswa njengemveliso engaziwayo.

ngo-1970-19980: Ukucocwa nolwando lwezizwe ngezizwe

Emva koloyiso lwe Puss ’ Boots, ubuso bukaPero baqala ukuvela rhoqo. Ngexesha lonyaka ka 1970, ilogo yaguqulelwa ngesimbo esithambileyo esinemibala emhlophe enemibala egqabi kakhulu eneminye ingqokelela yemibala-mibala-bala, ngokulinganayo kwexesha. Yayisoloko ivela njengebheji yesazinge ngaphakathi kwityala lokuvula, ngombhalo othi “TOI TOI AMENTING" ecwangciswe jikelele okanye ngaphantsi kwayo. I-stiptography yexesha elithandwayo, serif okanye islif ethetha ngozinzo zozinzo kunye nobuchuku.

Njengokuba iziphumo ze-tookia zidubula ngoo1980 ngemipu enjenge i-dragon Ball (1986) kunye SAILOR Moon[], ilogo yafumana ixesha elininzi lekhusi. Yaba ngumlinganiselo omfutshane apho ikati edumileyo ijijeke khona, ebhabhabhayo, okanye ekhanyiswe kwisakhelo, elandelwa ligama lenkampani. Ezi ziphawu ezibethwali, ngokufuthi zikhatshwa yijingi, ziguqulele uphawu kumbono eqhelekileyo yesizukulwana sababukeli. Uyilo lukaPero ngokwakhe lwaye wacola ngokuthe , ukuqukulwa kwemiqukunjelo, ukusetyenziswa okubanzi, okuthe ngaphaya kobucala kububanzi bobuthelekiso lwezizwe ngezizwe ngezizwe ngezizwe.

Ngeli xesha, ibala lelogo laliyityheli nebomvu, liphenjelelwa yinkampani esebenzelayo yaseToei. Inkazana yayidla ngokubonakala ijongene nesangqa esimhlophe esinemibala ebomvu, iphinda iflegi yaseJapan ize ixhase ikratshi lesizwe elichuliweyo.

Ngo-1990-2000: IXesha lamanani noLokwenza

Iminyaka yee1990 yazisa imveliso esekelwe kwikhompyutha kunye nemfuneko ye-logos ecocekileyo enqumla yonke into ukusuka kwimifanekiso yeholo yemidlalo ukuya kwizigqumo ezincinane ze-VHS. Iqela eliyilayo lanciphisa iimpawu zika-Pero kwisiqu salo. Amabhovu aba yimigca emithathu elula kwicala ngalinye, iindlebe zajika zaba ngunxantathu ococekileyo, kwaye amehlo akhula akhula akhula acaca ngakumbi. Umlomo wawugcina uncumo lwawo olugobileyo, kodwa iinkcukacha zangaphakathi zahla. Igama lenkampani labekwa kuhlobo lwangoku, olujikelezayo, uhlobo lwesanséfif olwadibanisa igeomet-mary entle.

Eli xesha labona ukuvulwa kwesitshixo somngxuma apho ikati yayihlala ngqo ecaleni kophawu, isenza uphawu oluthe tyaba olwalusebenza ngokugqibeleleyo ekuvuleni iityala kunye norhwebo ngendlela efanayo. Ekuqaleni kowama 2000, olu miselo lwalungatshintshi kwisixhobo esiphathekayo sobugcisa, imixholo yecoplation yehlabathi jikelele, kunye nobukho bamanani akhulayo. Ukhetho lwendlela yokuyila lwabonisa ukuqaphela ukuba ilogo kufuneka ihlale isebenza njenge-athom encinane ekhutshwayo njengeminxeba yeselula yeminxeba ephumayo njengeminxeba yeselula ehambayo kunye neqonga.

Ilogo Yale Mihla: Ukubaluleka Kwesizukulwana Esitsha

Ilogo yanamhlanje, esetyenziswayo ukususela phakathi konyaka wama-182010, imela incopho yamashumi eminyaka yokuphuculwa. Ibonakalisa ubuso obumcaba, obuphantse bube yi-Pero obufana nomfanekiso we-icon [1] obuguqulelwe kwingqokelela eqaqambileyo, eshushu ye-orenji nemhlophe. Iilayini zicocekile kwaye zifana; akukho mthunzi okanye umthambeko. Isangqa sivalelwa kumda omncinane, siyenza ibonakale lula nangaphandle kombhalo. Xa igama elithi mphawu livela ngezantsi okanye ecaleni, lisebenzisa ifomati ecocekileyo, enemibala egqabayo egqabayo, ishiya i-/ukungalingani komtsalane wamaJapha.

Le projekti isebenza kakuhle kakhulu kwindawo ezingqongileyo zamanani. Iphila kakuhle ngebhanti elimfutshane okanye ibhabhaza elifutshane emehlweni, kwaye ivelisa ngokugqibeleleyo kwiinkcazelo zezentlalo melo, iqukuqela ii icon zenkonzo, kunye nee-apps ze-cellam. Iyaqhubeka isebenzisa eli phawu ukunqumla yonke intsha [ imifuziselo, ukusuka kwi fomu ekhoyo Ilungu elinye iifilimu zokunqumla iimpahla ezikhethekileyo, iqinisekisa ukuba ikati echwayileyo ihlale ingummeli wobuchule bobuchule bomjapani.

Uphawu Nesazisi

Kutheni ikati ejongene nomfanekiso ohlekisayo iye yaba ngumqondiso ohlala uhleli? Ilogo idlulisela imilinganiselo ehlaziyiweyo uGama oluye lwayiphuhlisa ngocoselelo. Intetho eqaqambileyo, ebonakalisa ulonwabo kunye nobushushu bobuhlobo. Ukwenziwa kwesangqa kuchaza ukugqibelela, ukuqhubeka, kunye nehlabathi elingenamiphetho ecacileyo .

Isigqibo sokugcina isandla esinemascot ngexesha xa iistudio ezininzi zoopopayi zifumene i-tyographic okanye ilogo ezingabonakaliyo zintetho yokuzibophelela kwisakhiwo sobugcisa be-2D. Ukwazi koopopayi kudityaniswe kakhulu nobuchule bokulinganisa besithethe, njengokuba iqonga liquka i-CGI. I-Pero logo isebenza njengesikhumbuzo sosuku nosuku ngeengcambu ze studio kwi-clediaced celtes kunye ne-inkgând propecing.

Ngaphezu koko, ilogo yanceda ekwakheni udidi oluzinzileyo ngexesha le VHS kunye nentsika ephambili kamabonwakude, xa i-ayini yayisoloko ixhonywa kakhulu kwaye ikhutshelwa iimarike zangaphandle. Ubukho bekati yoopopayi uToei ekuqaleni komboniso wophawu oluthile olubonisa ubunjani kunye nesimbo sokususa abahambisi kunye nabalandeli, idala imvakalelo yokuthemba kude kudala i-Internet yenza i-aimandom ingingini yoluntu oludityaniswe emhlabeni wonke.

Ilogo Kwisithethe Sepop Nokwamkela Uxabiso

Ukutyhubela iminyaka, i-Pero logo iye yawugqitha umsebenzi wayo wenkampani engaphandle kwaye yaba yindawo ethandekayo yesithethe se-amine. Ivela kwimizobo yepetroli, isinxibo somchako, kwanemikrozo. Abaqokeleli be vintage interria bakhangela ngokukhutheleyo izinto ezithwele i-logo endala, eziphatha njengezinto zokuzilangazelela. Ijingle emfutshane ehambisana nelogo kungceleleko oluninzi lubonakala ngokukhawuleza kubalandeli abakhula nomboniso onjengo [[FLT: 0] RAVONZ kunye [FLT:] ne DRIGDIDIN]. [FLT:]; loo manqaku anamandla anokuveza iinkumbulo zobuntwana zobuntwana.

Ilogo ikwangumxholo wemidlalo ye-parodies kunye nezonqulo. Kwiqela elithile lamanga ne-aine, iqonga lentsomi elibizwa ngokuba yi- “Toy Oopopayi" okanye elifana nalo libonakala ngobuso bekati ekufuphi, ubuchule bokuvala imibala yabanye abadali. Le minikelo ibalaselisa ukufinyeza kolwimi lwentengiso.

Upopayi ngokwawo uxhomekeke kule khalenda. I-website ye- ekhoyo kunye neziqhagamshelanisi zoluntu zisoloko zisebenzisa i-Pero njengelizwi elibubuhlobo lezaziso, ukudibanisa umgangatho ongenekayo we-studio. I-mascot ivela kwiindibano, kwimibhobho yokushicilela, nakwimibutho ekhethekileyo, iqinisekisa ubume bayo njengelogo-""iphawu lwayo lokuzichaza kwicala layo."

Ekubeni Kungekho Manqaphanqapha: Abayili Nesigqibo Xana Siza Kutshintshwa?

Nangona amagama achanileyo omntu ngamnye obandakanyekileyo kwi-logo egcinwe ngokwenxenye yimbali yenkampani, amanani amaninzi angundoqo anconywa ngokubanzi ngokulungisa umfuziselo we-Pero. UHayao Miyazaki, phambi kokuba ikhomishi eStudio Ghibli, esebenza kwiToei Oopopayi kwaye wayengumxhasi onamandla, ubuchule bokwenziwa kwempahla; ukugxininisa kwakhe kwintelekelelo, iimpawu zolwelo lwembonakalo ezibonakala ngathi ziphembelele ngendlela eyazotywa ngayo i-mascot ngeminyaka yee-1970. Kamva, uYau Ootsuka, umqeqeshi odumileyo, waba negalelo kwimisebenzi yokulungisa i-speastria; ukugxininisa kwakhe kwimbonakalo ye-studio-o.

Ngonyaka ka-1990, njengoko u-Toei oopopayi babefumana ukhuphiswano lwawo olukwindawo ephezulu neenkampani zaseYurophu nezaseMelika, uyilo olufutshane lwelogo olugxininiswe ekufundekeni okunqamlezileyo. Amaqela abathengisi agunyazisa ubuchule obuninzi obuye bavavanya ngemo yamehlo eyahlukileyo, amagophe omlomo, kunye nomlinganiselo, ezivavanya ngamaqela ajolisekileyo kumazwe amaninzi. Uyilo lokugqibela lwakhethwa ngokukhethekileyo kuba lwabhenela kubo bonke abantu baseJapan, abaluqonda ukuba “kawaiiiiii” awesthe, kunye nabaphulaphuli-mbono beNtshona, abafunda ubuso obubanzi be-93eyeeeeeend njengongenatyala kwaye bahleka.

Namhlanje, ilogo igcinwa liqela labalawuli bemiboniso yendlu eqinisekisa ukuba iyasetyenziswa ngokuzinzileyo kuzo zonke ii-meta. Isimbo esinenkcukacha sichaza ikhowudi yemibala echanekileyo, iimfuno zobukhulu obuncinci, kunye nezenzo zolinganiso ezivunyiweyo. Oku kugcina uphawu lungahlulwa njengoko lubonakala kwizinto zonke ukusuka kwimidlalo yeqonga ukuya kwimidlalo ekhasethwayo yegacha.

Impembelelo yehlabathi kunye nokuhlaliswa

Usasazo lwegama lophawu loopopayi lomhlaba wonke lunika uphando olunomtsalane kwimiboniso yohlobo. Kulonke ukhupho lwamandulo lwamazwe ngamazwe, abakhupheli belizwe bathatha indawo yegama lentonga likaToei ngelabo, mhlawumbi ngenxa yokuba izivumelwano zokuyila zivumela okanye ngenxa yokuba iqabane lasekuhlaleni lalifuna ukufihla imvelaphi yamaJapan. Njengoko i-aime fardom yanda kwaye yasasazwa ngokuthe ngqo, igama lokuqala lagcinwa, ngokufuthi ecaleni kwephawu lenkampani yemveliso yasekuhlaleni.

KuMzantsi Merika, ilogo yeToe yafunyaniswe kufuphi ne-685mythism kwimeko yothotho lweminyaka yee 1990 njengothotho olufana iNgcwele uSeiya (Iiyunithi zeZodiac) kunye [[FLTL:2]] i-Captain Tubasa[[FLT]]] [i-FLT]] ulawulo lukamabonwakude. Umfanekiso wekati encumayo wadityaniswa nobuntwana bezigidi. Nanamhlanje, i-Latin America inamee ibala ibala ilogo kwiretroptems kunye norhwebo. Lo phawu luyakwazi ukuvuselela ezo ntlobo zendalo ezinamandla zendalo.

Kumhlaba ojikelezayo womsinga womhlaba jikelele, ilogo kufuneka isebenze njengesixhobo sophawulo esikrazukileyo sesangqa sefayile. Uthotho loopopayi ku Netflix, Crunchyroll, kunye namanye amaqonga adla ngokuvula ngoludomo olufutshane, olunomtsalane oluthi lumise isandi. Iqosha elixhathisa intsingiselo yangoku yokunciphisa umlinganiselo webala lophawu lomfanekiso kwimo ecacileyo, endaweni yokukhetha ukugcina isichazi, ubunjani besandla (6acrown) obubenza ikati ibe yeyazodwa.

Isiphelo: Umqondiso Ongapheliyo Wokudalwa

Imbali ye-Toei logo yoPopayi ilandelela isazinge ukusuka kuphawu olusezantsi loopopayi kuphawu olunomfanekiso oluxelwa ngabantu abaninzi. Oku kwaqala njengophawu lokukhuthaza ifilimu enye lwakhula lwaba luphawu olubonakalayo ngoku oluvula iiyure ezininzi zokuzonwabisa ezibukele ehlabathini lonke. Uphawu ngalunye olufihlakeleyo olungu ````````'' oluthe gqi thsu kwi projekthi yomatshini epheleleyo yanamhlanje'. Lo ngumyalezo ongundoqo obalulekileyo wolonwabo, nophawu lwengqondo.

Njengokuba u-Toei upopayi eqhubeka evelisa imisebenzi emitsha kwaye etshintsha indlela yokuvela, i-Pero logo ihlala ingumhlobo ozinzileyo, onobuhlobo. Idibanisa inkampani ethe yaziimbali zexesha elidlulileyo nekamva layo eliqaqambileyo, iqinisekisa ababukeli ukuba umoya ofanayo wohambo owenzekayo Ihlabathi Elimangalisayo le Pus ’n Boots iqhuba yonke isangqa senkampani Ilungu elinye nangaphaya kwendlela. Ikati encinane ijongene transmetalms type entle ngoku njengeyona mifanekiso ehlala ihleli nethandekayo kwimbali yoopopayi yokulinganisa ubuchule.