anime-events-and-conventions
Misonkhano Yachigawo Yabwino Kwambiri ya M’dziko la United States Yoti Azilenga Moyenera Kuonetsa Mawonekedwe ndi Kukulitsa Ntchito Yawo
Table of Contents
Chifukwa Chake Misonkhano Ili Yofunikabe kwa Olenga Odzidalira
Opanga zinthu aumwini . Kaya mujambula masewero, kulemba manope ojambula, zinyamu, kapena kupanga malonda . Nthaŵi zambiri malo ozungulira amathandiza kuzungulira dziko lonse, koma palibe chimene chimaloŵa mmalo mphamvu ya pansi pa msonkhano. Kwa akatswiri aluso, olemba, ndi ofalitsa ang'onoang'ono, misonkhano ya United States imakhala njira imodzi yothandiza kwambiri yopangira njira yotsatira, kupanga makampani, ndi kujambula zinthu pamene mukuyesa malingaliro atsopano m’nthaŵi yeniyeni.
Chochitika cholondola chingasinthe ntchito yosangalatsa kukhala ntchito yodalirika. Mudzakumana ndi oŵerenga amene adzakhala ochirikiza kwa nthaŵi yaitali, apeze chivomerezo chogwira ntchito kuchokera kwa akonzi ndi ausinkhu wawo, ndi kusiya ndi makhadi a bizinesi ndi mipata yatsopano. Kuzindikira kumene kumasonyeza kuika zinthu pa malo oyamba . Kugwiritsa ntchito ndalama ndi mphamvu zomwe zilipo.
Misonkhano Yomenyana ndi Mbendera Imene Imavomereza Mawu Oipa
Zinthu zazikulu kwambiri pa kalendalayi zingaoneke zowopsa, koma kaŵirikaŵiri zimaika malo opatulidwa ndi maprogramu opangira makompyuta odzifalitsa okha ndi aang’ono. Kudziŵa kumene mungasumike mkati mwa zimphona zimenezi kumavumbula poyera.
Comic-Coon International: San Diego
San Diego Comic-Coon (SDCC) imakopa opezekapo oposa 130,000 ndi kulamulira chisamaliro cha padziko lonse. Kwa opanga a diedie, mwaŵi weniweni umakhala osati m'chiwonetsero cha Hollywood koma mu Kachipangizo ka Fall Press [ ndi chipinda chodziimira chobisalira mkati mwa holo yaikulu yoonetsera. Kuno, mukhoza kuyang'ana m’mbali mwa mapulogalamu ena aumwini ndi otsendereza, kaŵirikaŵiri mukumakopa akonzi kuchokera m’nyumba zazikulu zimene zimayang'ana kwa tayala. Gawo laling Press layamba ntchito zambiri, ndi kukula kwapafupi kuyang'ana kwaumwini.
SDCC imapanganso programu yaikulu ya opanga, kuphatikizapo ma triptable poir, kusangalatsa, ndi kuulutsa ndi makampani onga Daimondi kapena mapulatifomu a pa Intaneti. Kupenda kopezeka kudzera ku Comic-Con Programu ya Portolio Review, kumene akonzi kuchokera ku Carzing, DC, Chithunzi, ndi ena amapereka moona mtima, chivomerezo. Ngakhale ngati simunadule pireji, mayanjano kunja kwa msonkhano wapafupi ndi magawo angakhale ofunika kwambiri. Kusindikiza pa tebulo la Smacle Press .
Nkhani ya Chikomyunizimu ya ku New York
New York Comic Con (NYCC) ikuchitika mu October iriyonse pa Javits Center, kutumikira mudzi wowala wolunjika wolunjika wolunjika ndi maprogramu ake a pop. Artist Alley [Active [1] Allilley [1] pano ndi imodzi ya magome aakulu koposa m'dziko, koma mpikisano wa magome ndiwo watsetsereka. Ku adith amene amapanga malo opindulitsa kwa khamu limene lili lofunitsitsa kupeza ntchito yatsopano. Opezekapo ambiri amabwera mwachindunji kuchirikiza malo odzionetsera ndi luso loyambirira. Msonkhano wa Smaung Press wopatulidwa kaŵirikaŵiri umaphatikizapo osokoneza mzera pakati pa dieties ndi wotchuka, kupatsa mipata ya kumaliza ntchito kapena kukonza zinthu zotetezera.
Kuposa kugulitsa, NYCC malo osungirako zinthu amagogomezera maluso amakono: kupanga ndandanda ya wolembetsa pa Substank, kugwiritsira ntchito Kickstar kusungitsa chojambula chanu chotsatira, kapena kuwirira Tuk Tok ndi Istagram kuti mukwezedwe ndi masewero. Chisacho chimachitika ndi zomera m'mapazi, koma nduna yopanga programu [kulembetsa] ndandanda yapadera ya maola ogwirizana ndi olemba ndi olemba. Soneka ndi pulogalamu ya ntchito yanu, ndipo mukhoza kuisintha ntchito yanu yaing'onoyo kupita ku shekeyala.
Msonkhano Wachigawo Wosangalatsa wa M’dera
Ngakhale kuti sitima zapamadzi zimafuna kulinganiza bwino ndiponso nthaŵi zambiri kukonza ulendo, pali dera lina limene anthu odzidalira amatengako mbali yaikulu. Zizindikiro zimenezi zimalembedwa makamaka ndi manyuzipepala ang’onoang’ono, masewero, ndi chikhalidwe cha anthu odziphunzitsa okha, kutanthauza kuti omverawo amabwera okonzeka kugula ndi kudziloŵetsa m’nkhani.
Chiwonekedwe Chaching’ono cha Osindikiza Otsegulira Mabuku (SPX) – Bethesda, Maryland
SPX ndi chochitika choyamba cha pachaka cha makomiki ndi manovheti ojambula odziimira okha mu United States. Kapena September , imasumika pa ntchito yopanga. Chionetserocho ndi malonda odzaza, otchuka a ming'ang'ang'amba, opangidwa ndi manja, ndi opangidwa bwino kwambiri. Mosiyana ndi zolembedwa za bungwe, tebulo lililonse pa SPX ndi la wolenga kapena nyuzipepala yaing'ono, kutsimikizira kuti makambitsiranowo ayamba panthaka yogaŵikana. Mlengalenga ndi maina ogwirizana ndi osatsatiritsa malonda [1] Maina opangidwa ndi oonetsera zinthu, ndi Igna Awards akondwerera bwino koposa m'mafilimu a makampani a makampani oyendera makampani amakono.
SPX imaperekanso njira yolimba yokonzera masewero yophikira ndi bizinesi yopanga makomiki. Mabungwe aposachedwapa apereka zolembera kwa ojambula, kuulutsa mitundu yonse, ndi kuchirikiza mpambo wa nthaŵi yaitali. Pawebusaiti ya Fax Press Expo [1] Malowera a Press amaika masiku ofunsira ntchito ndi chilolezo chatsatanetsatane pasadakhale. Ngati mungapezekepo pa pulogalamu imodzi yooneka bwino, pangani ichi chimodzi.
Heroes Con – Charlotte, North Carolina
Wodziŵika ndi mphamvu yake ya msonkhano wa masewero wakale, HeroesCon wapanga mbiri kukhala imodzi ya zisonyezero zazikulu zaluso m'dzikolo. Yokhazikitsidwa ndi Shelton Drum, chochitikacho chimaika maluso a zoseketsa patsogolo pa Hollywood, chimene chimatanthauza kuti Allery Artist Alley wodzaza ndi akatswiri ndi akatswiri ojambulajambula ndi odziwonetsa. Mosiyana ndi misonkhano yambiri kumene alley ali atatha kulingaliridwa, Heescon akuiika kutsogolo ndi pakati. Kuipiets kumapindula ndi gulu la anthu odziŵa zinthu zimene zili ndi masamba oyambirira, zosindikiza, ndi mabuku odzifalitsa okha.
Maseŵero a masiku atatu amakupatsani nthaŵi yokwanira yomanga maunansi, ndi kusoŵeka kwa ziwonetsero za wailesi ndi kanema zopambanitsa kumasungitsa olenga oipa kuwonekera. Odzipereka ndi antchito amadziŵika kaamba ka mkhalidwe wawo wamaganizo wochirikiza, ndi macheza obwerezabwereza pambuyo pa maola ndi kujambula kwamwamwamwamwamwa wamwamwamwaŵi amafutukula malo ochezera a pa Intaneti atatsekedwa. Onetsetsani kuti patheropo mwamsanga kupyola malo alamulo [[FLT:] HeesCon .
Kufufuza za Malungo ndi Zachilengedwe
Kachipangizo kochepa, kamphindi, kapangidwe ka wolinganiza monga Indie Comics Creator Con (kaŵirikaŵiri wosungidwa ku Northern East) kamachotsa ma fluff ndi kusiya makomiki okha. Maseŵero ameneŵa a tsiku limodzi kapena aŵiri amasunga ndalama zapathebulo zotsika, amachotsa zofunika za kuyenda zokwera mtengo, ndi kujambula anthu apafupi kwambiri. Mudzapeza zochitika zofananazo m'dziko lonselo: [[FLT:] Massachusetts Confecture (ME) PROSE) [FLT], , [[FLT:] AK] mu Chikalata cha Chimakepeto [[FLT], ndi kusindikiza, kusindikiza, kusindikizanso, kusindikiza kwa opanga maluso.
Waluso Alley ndi Zigawo Zochepetsera Makompyuta: Chitsogozo Chaluso
Mosasamala kanthu za ukulu wa msonkhano, malo anu akuthupi ndiwo malo anu. Mmene mumadziperekera mu Arley kapena Small Press chigawo imatembenuzira mwachindunji ku malonda, zikalata za email, ndi zikalata za mawu a mawu. Oonetsa malo apamwamba kwambiri amawona chipindacho kukhala osati monga sitolo koma monga chokumana nacho.
Kupanga Tabulo Lomwe Limasonkhezera Anthu Kuloŵamo
Zisonyezero zowopsya sizingapitirire m'holo yodzaza ndi anthu. Banners, malo ozungulira, kapena ngakhale bolodi lachidutswa kumbuyo kwanu mwamsanga dziŵitsani anthu amene mukupitako ndi zimene mukupanga. Mandani chidutswa chanu chooneka bwino kwambiri [1]a print, tsamba loyamba, kapena buku lochititsa chidwi lokhala ndi mlingo wa diso. Sungani tebulo lanu lokhala ndi zinthu zokwanira kuti munthu azitha kusanthula bwino zosetsa kapena zinyansi, koma gwiritsani ntchito malo oonekera bwino kuti muonetse. Mtengo wowoneka ndi wotetezeka, ndi kukhala ndi masinthidwe ambiri opereka (cash, khadi, chikwama choyenda) imakutsimikizirani kuti simutayepo kugulitsa.
Freebies akugwirabe ntchito. Kapepala kang'ono kokhala ndi luso lanu ndi mawebusaiti amene amapatsidwa kwa munthu amene sanakonzeke kugula kamakhala chikumbutso chimene chingasinthe kukhala chogula pambuyo pa pulogalamu. Sungani maadiresi a mameseji ndi chikalata chosavuta chojambulidwa ndi pepala lanu . Umu ndi mmene mumapangira anthu ocheza kwa kanthaŵi kochepa pamapeto pa mlungu.
Malonda Osagulitsidwa Mokakala
Pankhani ya kuiwala kwa ubwenzi, opezekapo amafuna kuyanjana ndi munthu wa kumbuyo kwa lusolo. Munthu akaima patebulo lanu, akadumpha mawu a mtundu wa “Kodi ndikuthandiza?” ndipo m’malo mwake atsegule ndi ndandanda yachidule, yoona mtima yokhudza ntchito imene akuiyang'ana. “Iyeyu anayamba monga buku la milili ndi kutembenuza nkhani yokwana 64 pepala la chisoni ndi maloboti. Amagwira bwino kwambiri kuposa kuyang'ana zinthu zina. Ngati asonyeza chidwi chenicheni, afunse kuti ndi ati ang’onong’onoang'ono omwe amaŵerenga. Nkhaniyi imasonyeza bwino ngati akusangalala ndi ntchito yanu, ndipo imakulitsa chikhulupiriro chimene chimatsogolera kugulitsa. Zopenda za pa , nthaŵi zonse zimakhala zoyera, zomanga zolinganizidwa kapena zojambula zokongola zokhala ndi zithunzi zokongola.
Malo Ogwirira Ntchito, Mabungwe, ndi Kukula kwa Akatswiri
Kuthera maola angapo m’chipinda choyenera kungakupulumutseni pa zaka zambiri za kuyesa zinthu ndi kulakwitsa zinthu.
Kupeza Zofunika Kwambiri Pochita Maphunziro
Pendani masuti otsogozedwa ndi anthu amene akugwira ntchito m’munda, osati kungolankhula za iyo. Chigawo cha kuchulukitsa kwa mlengi amene amayendetsa makickstar asanu ndi golidi. Nkhani zonga “Mmene Mungakonzere A Graphic Novel ku Magaleta,” ndi“ Manijal print Production Media of Visual Arw . Idzani ndi mafunso asanu. Ngati mukulimbana ndi Instagram pid, funsani za pulogalamu yanu yeniyeni m'kadale Q&A. Ochuluka odziŵa bwino amakondwera ndi nthaŵi yawo pambuyo pa mapulogalamu awo, kudzidziŵikitsa, ndi kudzidziŵikitsa ndi kutsa ndi kuyamikira kwanu pa mameyi.
Kubwereramo: Njira Yofulumira Yopezera Chakudya Chokoma
Pafupifupi makope onse a akatswiri a maphunziro apamwamba amapereka njira ina yopendera, kaya ndi nthaŵi ya ndandanda kapena ntchito yoyamba, tsatirani , konzekerani kusanthula monkitsa masamba 8-12 amene amasonyeza nkhani za mbiri yakale yosimba, kalembedwe kabwino, ndi mawu omveka bwino. Ngati ndinu wolemba wofuna wolemba, abwere ndi pulogalamu imodzi yowongola ndi yolembedwa. Mvetserani popanda kuteteza ntchito yanu; mfundo ndi kusonkhanitsa malangizo othandiza pa zimene muyenera kukonza. Akonzi adzakuuzani ngati kuthamanga kwanu, ngati kalata yanu siikugwirizana ndi Mulungu, kapena ngati pulogalamu yanu ikufuna kuti mukhale ndi nkhani zambiri zolembedwa m’malo mwa zilembo.
Kupanga Malo Ochezera a Pa Intaneti, Kugulitsa, ndi Kufalitsa Mabuku
Malonda okha sasunga ntchito; maunansi amene mumakulitsa ndi dongosolo la malonda limene mumapanga pakati pa zochitika ndizo zimasandutsa chosangalatsa cha msonkhano kukhala chopezera moyo.
Kugwira Ntchito ndi Akonzi, Oimira, ndi Anzathu Olenga Zinthu
Alangizi a msonkhano angatulukire ngati akufunafuna mabuku ojambula olembedwa molunjika, ofunsira zinthu zazikulu ndi cholinga chomveka: kupeza nkhani zatsopano. Chitani kafukufuku wanu pa amene adzakhaleko ndi zimene akufuna. Kuyang'ana mwamsanga pa makompyuta awo kapena pa pulogalamu ya msonkhano kungavumbule ngati akufunafuna mabuku omveka bwino, kukopana, kapena kuyesa kusalemba. Kuwatsata moyenera, osati pamene athamangira kumsonkhano, ndipo ali ndi mawu achidule, ochititsa chidwi. “Ndine wopeka zithunzithunzi wa Austin kuchokera ku ku ku kuwopsa kwa mbiri yakale kwa anthu a Ya, ndipo ndili ndi chiganizo chapamwamba cha 90 cha mawu achikondi chimene ndikufuna kukutumizirani ngati mukugonjera poyera ku kugonjera kwanu.
Malo ochezera a pa Intaneti ndi otsutsa kwambiri. Kusinthana ndi anthu ena pa masewerowa kumachititsa kuti anthu azilandirana, kukonza matebulo a m'tsogolo, kapena kugwiritsa ntchito njira zolankhulirana ndi anthu. Kugwirizana kwa anthu otere kumatanthauza kuti anthu amene amakuonetsaniwo sapikisana koma amagwirizana.
Ntchito Zotsatsa malonda Zimene Zimapitirira Pamlungu
Gwiritsirani ntchito milungu isanafike msonkhano kuti musewere. Mavidiyo afupiafupi osonyeza njira yanu yoika katundu, kuyang'ana mozemba pa malonda atsopano, kapena kuŵerengera nkhani za Istagram kukupangitsa kuyembekezera. Pamasewera, polembapo ndi kujambula, ndi kulembapo nkhani ya msonkhano kuti mutchule. Pambuyo pa msonkhanowo, tsatirani ndi macheza atsopano mkati mwa maola 48 pamene chikumbukirocho chili chatsopano. Olembetsa makalata, tumizani kalata yothokoza ndi linksoko la sitolo yanu ya pa Intaneti ndi kapepala kochepetsako kapepala kotchedwa kuti mukhale ndi kugwirizana kwanthaŵi imodzi.
Misonkhano imakhalanso yapadera kwambiri pa nkhani za nthawi yaitali zimene mumatsatsa. Mapepala ofotokoza mwachidule zimene munachita, pulogalamu ya WeuTube yokhudza desiki lanu, kapena maphunziro ambiri amene mwaphunzira angakope otsatira atsopano amene amakupezani mwa kufufuza kapena kugwiritsa ntchito magetsi.
Njira Zofalitsa ndi Amisinkhu Yodzifalitsa
Ziŵalo zambiri zoperekedwa zimapanga njira zopatulidwa zofalitsira, kuyambira pa kugonjera kwa Apply & Quarterly kapena Fantagraphics kufikira ku chipambano cha ku Kickstar . Maseti ambiri amaswa kusindikiza-kusintha kwa mautumiki , mtengo weniweni wa kugaŵira ku mapulatifomu onga ngati ComiXology kapena IngramSpark , ndi kufunika kwa ISBN ndi zikalata. Ngati mulingalira njira ya projective, mvetserani ku mbali zonsezo. Opanga ena amapindula ndi kupititsa patsogolo ndi kuchirikiza kwa wofalitsa, pamene ena amakonda kukhala ndi ulamuliro wokwanira ndi phindu lapamwamba pa gulu la anthu mwa kudzisunga okha. Chuma chapatula chikalata cha Asoko , zikalata zosindikizira mawu apamwamba.
Miyala Yamtengo Wapatali ndi Zochitika Zapadera
Ngakhale kuti maotchi olemera a m’dzikolo amapereka ulemu, misonkhano yachigawo ndiponso mapwando a m’deralo nthawi zambiri imathandiza anthu olenga zinthu zopanda pake amene amadziwa kumene angapeze malo ogona.
Dragon Con – Atlanta, Georgia
Dragon Con ndi chochitika chachikulu cha masiku asanu chophatikiza sci-fi, zoyerekezera, kuseŵera, ndi makomiki. [FLT: 0] Chom'thandiza ndi Wojambula Pop Alley [1] ndi chilombo [1] ndi chokhala ndi gulu lokhala ndi anthu amene amawononga ndalama pa zojambula zoyambirira ndi zojambula zachilendo. Mpweya wotentha wa diso umatanthauza ma costues ndi otchuka a pop, ndipo amayankha bwino kuseŵera, kujambula zithunzi za maso. Mundie ojambulawo amatulutsa nkhani zimene zimadalira pa gegene (ant, owopsa, scifi) amachita bwino kwambiri kuno. Kumwamba kwa , kuzungulira, kujambula, Conven, kujambula, ndi kufalitsa zinthu zina zapadziko, ndi kujambula.
Madyerero a Mabuku ndi Zochitika Zopeka
Musanyalanyaze phwando la zolemba. Zochitika zonga From Book Festival , Textas Book Festival , ndi Los Angeles Times Festival of Book [[FLD]] Mowonjezereka] ndi maprogramu ojambula ndi ochititsa nthumwi. Mapwando ameneŵa amakopa oŵerenga amene samakonda misonkhano yaing'ono koma amakonda kusimba zaluso. Kaŵirikaŵiri ndalama zoperekera malonda zimatsika, ndipo omvetsera amakhala oyenerera kuyang'anira mabuku ndi okonzeka kugula. Mumalemba mabuku, ma vidiyo, ndi mabukhu, onse amene angaonere bwino nkhani za pulogalamu.
Nashville ndi New Orleans: Zida Zoumba ndi Msilikali Wankhondo
Nashville akupanga malo otchuka kwambiri kufotokoza ndi nyimbo, koma misonkhano yonga [FLT: 0] Nashville ndi zikondwerero zosiyanasiyana za zinyalala ndi mabuku aluso. Chikhalidwe chothandiza cha mzindawu chimatanthauza masitolo ndi mapiliko kaŵirikaŵiri osonyeza zochitika za m'masitolo panthaŵi ya mapangano aakulu, zikumakupatsani malo oonekera. New Orleans, nyumba ya madyerero otchuka, imasunga New Orleans Con "2] Con "[FLT] ndi New Orleans Bukhu la Parents [Flk:] buku la New Orleans [FLD:5], lomwe limakulolani kutsegulidwa ndi zida zankhondo za kumalo ena. Kuphatikiza kwa maluso a m'dziko ndi kuyendayenda kwa anthu a m’dziko lapansi kumene kumakhala ndi malo ozungulira. Ngati munachita ntchito yopanga maluso, mizinda yamakono, yotchuka, kapena yokopa kwambiri, kuti ikhalenso, mizinda ya zojambula, kuti ikhale.
Tsiku Lokhala ndi Mabuku Okongola Linali Lothandiza Anthu Kupanga Mabuku
May, masitolo a zoseketsa m'dziko lonselo amatulutsa makomiki aulere mkati mwa [FL:0] Free Comic Book Day . kwa olenga a disease, ili si tsiku lakutulutsa mawonekedwe; ndilo khonde la msonkhano wankhaninkhani. Ilo ndi sitolo yakwanu yakwanu kuti muyambitse kusayina, kupereka chikalata chachidule cha malo opatulika, kapena chosonyeza zithunzi za masiku. Mumakumana ndi oŵerenga amene kale amakonda mafilimu ndi olandira chinthu chatsopano. Gwiritsirani ntchito ntchito yopanga chizindikiro cha mameyi ndi kupititsa patsogolo zochitika zanu zapansi pa makope. [FLD:] Tsiku la Freeomic, lotsimikizirika la pa tsiku limodzi lathunthu, likhoza kuwongolera anthu opanga makope otchuka. [Factive]
Buku Lothandiza pa Msonkhano Wanu Wotsatira
Kupambana pamsonkhano uliwonse, kaya mtambo wa zine kapena wa mega - con yowoloka, kumakonzedwa.
Kulinganiza Malamulo ndi Kulinganiza
Ndalama zogulitsira zinthu, zoyendera, malo ogona, kusindikiza, ndi kuŵerengera zinthu zimawonjezera mofulumira. Konzani bajeti imene imachititsa zinthu zonse, kuphatikizapo kugwiritsa ntchito foni pogula zinthu zimene simunaziyembekezere. Olenga ambiri amagaŵa ndalama mwa kugawa tebulo kapena chipinda cha hotela ndi munthu wina wojambula. Ndalama zofufuzira patebulo zija, monga SPX, gwiritsani ntchito lotale, pamene ena akupereka mitengo ya mbalame. sindikizani ndalama zokwanira kuti muwonjezere ndalama zanu koma musafulule zinthu zimene simunagulitse.
Kupititsa Patsogolo Kagulu ndi Umboni wa Kakhalidwe ka Anthu
Landirani anthu amene munapezekapo mwezi umodzi isanafike pulogalamu yaikulu. Pangani tsamba losavuta pa webusaiti yanu, lembani nambala yanu pamene mupeza, ndipo sonyezani mapu a malo a msonkhanowo. Nkhani za Istagram kusonyeza ntchito zimene zikuchitika ndiponso zotsatsa malonda. Cholinga n’chakuti anthu afunefune, osati kungoyendayenda. Ngati mungathe, perekani kachidutswa kake ka ndandanda ya galimoto pa khofi .
Potsatira Kapolo Amene Asintha
Maola 48 pambuyo pa msonkhano ndi ovuta. Tsalani makadi a bizinesi ndi kulemba makalata anu achidule otsatizana. Tumizani pepala lanu lakuti “Zikomo” ndi chithunzi cha kumapeto kwa mlungu ndi magwirizani a sitolo yanu. Onetsetsani zimene zinagulitsidwa bwino ndi zimene zinapereka ndemanga zambiri . Zomwe zakozo zikhoza kuyendetsa ntchito yako yotsatira. Kukonzanso pepala lanu ndi mapine atsopano kapena manyuzipepala alionse amene munalandira. Ndipo musaiwale kupuma; kupsa ndi ntchito ndikodi, ndipo ndandanda yabwino imakupangitsani kukhala atcheru kaamba ka mwaŵi wotsatira.