Chisonyezero cha Toei Ogile si chizindikiro cha kampani; ndi ndandanda yamwambo imene yalandira mamiliyoni a openyerera asanayambe mpambo wa wailesi yakanema ndi mafilimu. Mkango wokondwa, wozungulira ndi maso ake ndi ndevu zake zamasewera wakhala mbali yosasintha ya chokumana nacho cha aime. Kufufuza mbiri yakale kumbuyo kwa chizindikiro chimenechi kumavumbula nkhani ya kukonza zinthu kwapambuyo pa nkhondo, filimu yotchuka, ndi zaka makumi ambiri za chisinthiko chimene chimasonyeza ulendo wa kampani ya sika ya kanema kuchokera ku kampani yainging Japan ku nyumba yamphamvu yapadziko lonse ya zoseŵeretsa.

Maziko a Kuphunzitsa Kuyerekezera

Toei Ogilensi adayambidwa mu 1956 monga wothandizira wa Toei Company, filimu yaikulu ndi ufumu wa bwalo la maseŵero ku Japan. Cholinga chinali chokhumba: kupanga yankho la Chijapani kwa Ficney, kupanga mbali zonse zamphamvu ndi luso lapanyumba. Kampaniyo inakhala malo oyamba a dziko opangira mayere opanga mafilimu otchuka. Ntchito zake zoyambirira, zonga ngati Tale ya Nyoka (1958) ndi [FLT:] Magic Broy [[FLT:] [1959]], zinayambitsa mbiri yabwino ya kujambula ndi kujambula zithunzi ndi kujambula nkhani zochokera m'makedzana za Asia, pokonza zonse zimene zimatsatira.

M’zaka zake zoyambirira, Toei Oginenti analibe chizindikiro chimodzi chogwirizanitsa mascot kapena logo. Mmalomwake, stitudio inagwiritsira ntchito filimu yotchuka ndi filimu ndi boodboard dist type kapena kungosonyeza dzina la Toei m'zolemba za magetsi. Izi zinasintha pamene mafilimu otchuka kwambiri a filimu a shopuyo anakopa maganizo a anthu ndipo potsirizira pake anapezera malo achikhalire pamwamba pa kampani yopanga filimu.

Kuyambika kwa Nthenda Yotchedwa Pero Masco

Mkulu wa chilogo chamakono ndi Pero, shapucking protagonist ya mu 1969 filimu yotchuka Dziko Lodabwitsa la Pus ’n Boots [1] ( ([FLT]]] Nagagutsu o Haita Neko [FLT ]]). Wotsogozedwa ndi Kimio Yabuki ndi wozikidwa pa nthano ya Charles Perrault, filimuyo inali chipambano cha dziko lonse. Mapangidwe a Pero , chiboliboli chokongola ndi chokopa chokopa ndi chokopa ndi chikopa chachilendo ku Japan ndi ku madera akunja. Mkhalidwe wapamwamba wa Faro adatchuka kwambiri kujambula kwake konyodolowera kwa kupyo.

Poyambirira, chizindikirocho chinali chojambula ndi manja ndi tsatanetsatane, chikumasonyeza mutu wathunthu wa mphakayo ndi ndevu zotchuka, makutu osongoka, ndi mawu oŵala, osangalatsa. Kaŵirikaŵiri chinali chozingidwa ndi dzina la kampani m'maseŵero, a m'manja. Matembenuzidwe a chizindikirochi anawonekera choyamba pa zonyamulira zotsatiridwa, ndiyeno anazembera m'ziyeneretso zoyambirira za zopangidwa zatsopano, zikumagwirizanitsa mwamsanga chizindikiritso cha stadio ndi kutentha ndi kusangalatsa kumene Pero anaimira.

Chisinthiko cha Kulinganiza kwa Ziŵalo

Chisonyezero cha Toei cha Oopopayi chakhala chikuoneka bwino kwambiri kwa zaka zambiri, chilichonse chikusonyeza mmene zinthu zinaziyendera m’nthawi yake pamene chinkateteza mzimu wa chida choyambirira cha Pero.

1950s-1960: PrĕPere Era

Kusanafike chaka cha 1969, Toei Ogilenti inali yodzichepetsa. Mafilimu oyambirira ndi mapulogalamu a pa TV monga Wolf Boy Ken (1963) ndi [FLT] Prince Prince Brauble [ (1966]) yotsegulidwa ndi khadi la mutu wosavuta, lotsimikizirika. Nthaŵi zina, kani wonga wowombedwa kapena kanji wa “Toii" anawonekera. Panalibe mascot, ndipo stadetio yake inadalira pa mphamvu ya kampani yake yotchuka. Kusoŵa kwa chizindikiro cha dzina limodzi kumbuyo kwa zaka khumi zoyambirira, anthu ambiri otchuka a m'dziko lonse ankaŵerenga Toieith jos jong mownang modziŵika bwino.

Mu 1970: Kukonzanso ndi Kufutukuka kwa Padziko Lonse

Pambuyo pa chipambano cha Puss ’ Boots , nkhope ya Pero inayamba kuonekera nthaŵi zonse. Mkati mwa 1970, chilogo chinatembenuzidwa m'zotengera zofeŵa ndi mitundu ya mitundu ya dziko lapansi ndi zilembo za mitundu yolimba kwambiri . Nthawi zambiri ankaoneka ngati beji lachikuto mkati mwa mayeso, ndi malemba akuti “TOI TOI MEM” yolinganizidwa kuzungulira kapena pansi pake. Chizindikiro cha nyengo yokongola, serifi kapena mabrifi amene anali ndi mawu osonyeza kulimba ndi luso.

Pamene wailesi yakanema inaphulika m'ma 1980 ndi magudumu onga Ragalon Ball (1986) ndi [FLT .] Sailor Moon [1] , pulogalamu inakhala nthaŵi yochuluka. Inakhala mawonekedwe a pretroll : kutsatizana kwachidule kumene mphati wotchukayo anasungunuka, anasungunulidwa, kapena anaphinikizana m’mafuko, kutsatiridwa ndi dzina la kampani. Zilembo zimenezi, kaŵirikaŵiri zotsagana ndi jingi, zinatembenuzira chizindikiro cha mbadwo wotchuka wa oonerera. Kapangidwe ka Pero mwiniyo kanali kamodzi, kamodzi kamodzi, kalongosoledwe kake, kamodzi kogwirizana ndi kamodzi, kalankhulidwe kogwirizana kokhudzana kokhudzana kotsalirana kuzungulira, kapena kudutsa kwa wailesi ya wailesi yakanema.

M’nthaŵi imeneyi, mtundu wa logo unali wachikasu ndi wofiira kwambiri, wosonkhezeredwa ndi gulu la kampani la Toei.

1990s-2000: Nyengo ya Chiŵerengero ndi Kugwiritsiridwa Ntchito

Ma 1990 anabweretsa makompyuta olembedwa bwino ndi kufunidwa kwa malogo amene anayeza bwino zinthu zonse kuyambira pa masewero a kanema mpaka pa zikuto za VHS. Gulu lopanga linachititsa kuti zinthu za Pero zikhale zooneka bwino. Ndevuzo zinakhala zingwe zitatu zosavuta kumbali iliyonse, makutu anasintha kukhala mabungwe a kansalu okongola, ndipo maso anakula kwambiri ndi kumveka bwino. Pakamwapo panali kumwetulira kwake kokhotakhota, koma tsatanetsatane wa mkati anagwa. Dzina la kampani linaikidwa m'kaundula wamakono, suluf ja wozungulira amene anagwirizana ndi geometeyo yauni ya mascot.

Nyengo ino inawonanso kuyambitsidwa kwa lockîup kumene mphakayo anayang'ana mwachindunji pambali pa chizindikiro cha liwu, kupanga chizindikiro chowongoka chimene chinagwira ntchito bwino lomwe kaamba ka ngongole ndi malonda mofanana. Pofika kuma 2000, kulinganiza kumeneku kunali kofala pa wailesi, makhadi a bungwe la copardeprojectation, ndi kuchuluka kwa makompyuta. Kusankha kwa malo ochitira zinthu kunasonyeza kuti chizindikirocho chinafunikira kukhalabe choyenera kukhalabe ndi mwendo wofanana ndi mafoni ang'onong'ono monga mafoni ndi mapulatifomu otsegula.

Logo Wamakono: Chifundo cha Mbadwo Watsopano

Chilogo chamakono, chomwe chikugwiritsidwa ntchito kuyambira pakati pa zaka za ma 692010, chimaimira chimake cha zaka makumi ambiri za kukonzedwa. Chimakhala ndi nkhope yathyathyathyathya, pafupifupi chithunzithunzi cha fano [1] yolembedwa m'mizere yoyera ndi yoyera. Miyezo njoyera ndi yoyera ndi yoyera; palibe kubisa kapena kupendekeka. Kawirikawiri kachidutswa kamatsekedwa m'malire ochepa, kupangitsa kuti adziŵike mosavuta ngakhale popanda malemba. Pamene mawuwo awoneka pansi kapena kumbali, amagwiritsira ntchito kulemberana bwino ndi chilembo choyera ndi kutsalira kwa kuchepa kwa Chijapani.

Kapangidwe kamakonoka kamayenda bwino kwambiri m'malo amakono. Kamasangalatsa ndi kulira kwachidule m’maso, ndipo kamatulutsa zinthu zooneka bwino pa wailesi, zithunzi zautumiki, ndi ma apps. Kamerayi imapitiriza kugwiritsira ntchito chizindikiro chimenechi kudutsa malo atsopano onse [[FLT:] mapulogalamu a dziko lonse , kuchokera ku mafilimu atsopano Omwe amajambulidwa kuti adutse zinthu zapadera, kutsimikizira kuti mphati wokondwayo akhalabe nthumwi ya dziko lonse lapansi ya ku Japan.

Zizindikiro ndi Chizindikiritso cha Utundu

Nchifukwa ninji mphaka wakhala chizindikiro chosatha? Chilogo chimatchula makhalidwe amene Toei Ogisi yakulitsa. Mawu oŵala ndi osangalatsa amasonyeza kusangalatsa kwa banja ndi kutentha kwa mtima. Mawu a m'zilembo za m'mbuyo amatanthauza kukwanira, kupitirizabe, ndi dziko lopanda malire aakulu kwambiri. Ndilo nkhani zimene nthaŵi zambiri zimagogomezera ubwenzi ndi kupirira. Mphaka weniweniyo, monga mtundu wa chikhalidwe, ali ndi mafanizo a luntha, kudziimira, ndi ubwino ku Japan, mikhalidwe yonse yogwirizana ndi anthu okondedwa a Toieia, Sailor Moon, kapena Pero .

Chigamulo cha kusunga mascot ya manja [1] m'nyengo imene ma showdi ambiri ojambula atengera foni kapena malo ongopeka ndi mawu osonyeza kudzipereka kwa luso la zojambula 2D. Chizindikiritso cha Azimayi chimagwirizana kwambiri ndi luso la mwambo, monga momwe wailesi imaphatikiza kwambiri CGI. Pero logati imagwira ntchito tsiku ndi tsiku monga chikumbutso cha mizu ya studio mu mpando wa [1] cleadiading cels ndi inkîand propecing.

Ndiponso, chizindikirocho chinathandiza kupanga mtundu wosasintha wa VHS ndi kuchuluka kwa wailesi yakanema, pamene anomime anakonzedwanso kwambiri ndi kubwezeredwanso ku misika yachilendo. Kukhalapo kwa mphaka Wopereka Chiyeso pachiyambi cha seŵero losonyeza mtundu ndi kalembedwe kena kosonyeza kuchotsa ogulitsa ndi otsatsa malonda, kukumayambitsa lingaliro la kukhulupirira intaneti isanapange nthumwi yachigwirizano padziko lonse.

Wolozera M’chikhalidwe cha Pop ndi Kuzindikira Kwake

Kwa zaka zambiri, chizindikiro cha Pero chapambana ntchito yake ya kampani ndi kukhala chinthu chokondedwa cha chikhalidwe cha anthu otchuka. Chimaoneka pa luso la ojambula, zovala za mwambo, ndipo ngakhale zojambula. Osonkhanitsa zinthu za vintage amafunafuna zinthu zokhala ndi zizindikiro zakale, kuziona ngati zinthu zofunidwa. Chipangizo chachifupi choyendera chizindikiro chapadera m'nkhani zambiri chimaonekera mwamsanga kwa otsagana ndi mapulogalamu ngati Diganon Bal Z . ndi Digimon .

Zilembo za dzinalo zakhalanso nkhani ya maparadio ndi maphwando. M'manga ena ndi aime, situdi yopeka yotchedwa “Toy Iyent show " kapena yofanana imaoneka ndi nkhope ya mphaka wapafupi ndi magetsi, wodziŵa kutsinya kwa olenga anzake. Zikolo zimenezi zimawunikira kuzama kwa mascot m’chinenero cha makampani.

Toei shop yadalira pa kampani yachikhalidwe chimenechi. Webusaiti ya [FLT: 0] yapadera ndi njira za mayanjano nthaŵi zambiri zimagwiritsa ntchito Pero monga mawu aubwenzi a chilengezo, kugwirizanitsa anthu omasuka a nyumbayo. Mascot imawonekera pa misonkhano, m'makiyi, ndi pa tsiku lapadera, kutsimikizira malo ake kukhala apamwamba kuposa chizindikiro .

Zimene Zimachitika: Okonza Zinthu ndi Kupanga Zosankha [“Zimene Apanga

Ngakhale kuti maina enieni a opanga onse ophatikizidwa m'nkhani ya logo akubisidwa ndi mbiri ya makampani, ziŵerengero zingapo zapadera zimatamandidwa kwambiri ndi kuumba chizindikiro cha Pero. Hayao Miyazaki, coco covering Studio Ghibli, asanatulukire Studio Ghibli, anagwira ntchito pa Toei Mogie ndipo anali wochirikiza wachangu wamphamvu, waluso la kapangidwe ka maspirati; kugogomezera kwake pa kulongosola, mbali za nkhope ya madzi mwachiwonekere mwachiwonekere kuyambukiridwa kwa mascot mkati mwa 1970. Pambuyo pake, Yauo Otsuka, mlangizi wanthabwa ndi mlangizi, anathandizira kuwongolera maluso amene anali kuphatikizapo maskitooss kuti agwiritsiridwe ntchito.

Mu 1990, pamene Toei Oginetic anajambula makampani ake a ku Ulaya ndi America, mapulani achidule a chizindikirocho anagogomezera kuŵerengeka kwa m'gulu la masamu. Magulu otsatsa malonda anatumiza zitsanzo zingapo zimene zinayesa ndi mawonekedwe a maso, mikono, ndi miyeso, kuwayesa ndi magulu apamwamba m’maiko ambiri. Kapangidwe komalizako kanasankhidwa mwachindunji chifukwa chakuti kanakopa anthu onse a ku Japan, amene anazindikira “kawaiiii". Aesthetic, ndi anthu a Kumadzulo, omwe anaŵerenga nkhope yosanja iŵiriinde monga yopanda liwongo ndi yoseketsa.

Masiku ano, chizindikirochi chimasungidwa ndi gulu la oyang'anira m'mafilimu ku Xana ndi mapulogalamu amtundu uliwonse? Kalembedwe katsatanetsatane kamafotokoza bwino za mawonekedwe a mitundu, zofunika za ukulu wochepa, ndi makhalidwe ovomerezeka a mafanizo.

Kusintha kwa Dziko Lonse

Kufalikira kwa malo oimira Ochita Chiyeso padziko lonse kumapereka kafukufuku wochititsa chidwi wokhudza malo amene anthu akukhala. M’mabuku ena otulutsidwa kale kwambiri padziko lonse, ofalitsa zinthu a m'malo mwa malowo a Toei ndi awo, mwina chifukwa chakuti mapangano ogwirizana analola kapena chifukwa chakuti mnzake wa m’deralo anafuna kubisa chiyambi cha ku Japan. Pamene aima fardom inakula ndi kufalitsa zinthu molunjika kwambiri, chizindikiro choyambiriracho chinasungidwa, kaŵirikaŵiri kumbali ya chizindikiro cha kampani yopanga zinthu ya kumaloko.

Mu Latin America, logo ya Toe inafikiridwa ndi malo a wailesi yakanema pafupifupi 76myth mkati mwa ma 1990 monga mpambo wonga Woyera Seiya [1] (Usiku wa Zodiac) ndi Captain Tubasa . Chithunzi cha kat' womwetulira chinagwirizana ndi ubwana wa mamiliyoni. Ngakhale lerolino, Latin America anine assime imasonyeza fano lapadera mu retrobrited seam ndi malonda. Chithunzi cha malo a kudzutsa kwamphamvu kwa mtanda wambirimbiri .

M'malo ozungulira dziko lonse, chizindikiro chiyeneranso kugwira ntchito monga sitampu yogawanika . Toii mpambo wa Ochita Ofayiki pa Netflix, Crunchyroll, ndi mapulatifomu ena kaŵirikaŵiri amatseguka ndi mbola yachidule ya chizindikiro imene imatsegula mawu. Studio yatsutsa chikhoterero chamakono cha kuchepetsa chizindikiro cha zinthu ndi kujambula bwino, mmalo mwa kusunga kujambula, mkhalidwe wa manja umene umapanga mphatayo kukhala yapadera.

Kumaliza: Chizindikiro Chopanda Nthaŵi cha Kulenga

Mbiri ya Toei logo yonena za chitaiko ya Tsitsi imatsata chizindikiro cha wojambula wodzichepetsa kuchokera ku chizindikiro cha maseŵero otchuka ku pulogalamu yapadziko lonse. Zimene zinayamba monga kukweza filimu imodzi zinakhala sigineji yooneka imene tsopano imatsegulira maola osaŵerengeka a zosangulutsa zimene zikuwonedwa padziko lonse. Chizindikiro chilichonse chachinsinsi . Kuyambira pa wailesi yapamanja ya ma 1970 mpaka pa pixel j j Chizindikiro chamakono cha [1] Hadere puloga ya mawu apamwamba: iyi ndi sewero yamtengo wapamwamba, ndi kakhalidwe.

Pamene Toei Opintiyo akupitirizabe kupanga ntchito zatsopano ndi kusintha ku mafashoni oulutsira nkhani, logo imakhalabe bwenzi losasunthika, laubwenzi. Imagwirizanitsa mbiri yakale ya kampaniyo ndi mtsogolo mwake mwabwino, kutsimikizira openyerera kuti mzimu umodzimodziwo wa kuchita zinthu zimene zinasonkhezera Dziko Lodabwitsa la Pus ’n Boots [1] likuyendabe chigawo chimodzi [[FLT:] ndi kumbuyo kwake. Kachipangizo kakang'ono kamene kanayang'anizana ndi filimu yokongola yokongola ndi yokondedwa kwambiri tsopano kali ngati chimodzi cha zizindikiro zokhalitsa ndi zotchuka kwambiri m'mbiri ya kachitidwe ka zoseŵeredwe ka zinthu.