anime-in-global-contexts
Mbiri ya Anime Zilozero za Malonda a ku Japan
Table of Contents
Anime si chizoloŵezi cha ku Japan , ndipo palibe kumene kumaoneka bwino kuposa m'makampani a dzikolo. Kuyambira nthaŵi imene anthu ojambula ndi manja anawonekera pambali pa zokometsera ndi zakumwa zoziziritsa ku 1960, otsatsa malonda adazindikira kuti malingaliro ndi zikhumbo zachikoka za aimame zikhoza kupanga kugwirizana kwakuya ndi ogula. M'zaka makumi angapo zotsatira, zilozero zolembedwa m'zotsatsa malonda za ku Japan zachokera ku mascotsss ku mauntalls ndi mawnal a mawnal odziŵitsa mawonekedwedwedwe a dziko lonse. Nkhani imeneyi imalongosola kuti ulendo wosangalatsa, wosonyeza zachuma, zachuma, ndi zamakono zimene zakhala zikuchirikiza kutsatsatsa malonda kofala.
Chisinthiko cha Anime m’Malonda a ku Japan
Ma 1980: Kumanga Malo Ogona
Ukwati wa anime ndi kutsatsa malonda usanayambidwe VCR. Kuyambira m'ma 1960, Osamu Tezuka . Astro Boy (] Tchawan Atomu ])) inakhala chizindikiro choyamba chowonekera kuchokera ku mabooketi a TV. Maonekedwe anali opepuka [1] [kapena kuti, mawonekedwe owala, ndi mawu opambanitsa a mbadwo wapambuyo pa nkhondo yamakono. Makampani amakono anatsatirapo m'chikombole wa ma maswitiko, mnyamata wotchedwa Kyo, ndi kapenyedwe ka Pegue, ndipo anagwiritsidwa ntchito ndi maso ake oyambirira kutuluka m’njira zina zamakono. Iwo anangooneka ngati kuti m’gulu la anthu amakono.
Pofika ma 1980, monga ma sci-fi ndi mecha mpambo wonga Adregitime Gundam [1] ndi Macross [[FLT:] adagwira malingaliro a dziko, otsatsa malonda anayamba kubwereka masinthidwe onse a maso. Kutsatsa malonda a pa TV otsatsa malonda ofeŵetsa ndi zakumwa zoziziritsa zapansi zina zinayamba kusonyeza zilembo zooneka ngati Doraemon kapena Lum, ngakhale kuti akuluakulu a boma anali osapezeka. Kukwera kwa chuma kunatanthauza manda aakulu, kulola kaamba ka madzi, malo 15 a shupaipi olingana ndi kuulutsa. [Foctive]
Ma 1990 ndi 2000: The Golden Age of Cross-Media Synergy
Ma 1990 anasintha kuzoloŵera kwa ana kukhala chinthu chachilendo, ndipo osatsa malonda anatengera mwaŵiwo. Toei Aluso motchuka anasintha ndi Nissin kuti apereke Goku, Vegeta, ndi zina Raganon Ball Z [[FLT:] zisonyezero za m'makampani a ku fratetic Nuodle . Otsatsa malondawo anasonyeza ngwazi zopanga Sayan pamene zikusintha khosi panthaŵi yomweyo, kutulutsa mlingo womawonjezereka mphamvu ya chiwitso cha mphamvu. Panthaŵiyi, Peokramenfrank frane inakhala likulu la Pansi ya McDnicreald Happel, ndi malonda aluso laluso lamphamvu la pa kujambula ndi kukonza kwamakono kwa TV. [Forn]
Kumayambiriro kwa 2000 adawona kusiyana pakati pa kusatsa malonda ndi mawu oyambirira. Mu 2006, Nissin anatumidwa kutsogolera Katsuhiro Otomo ([FLT: 0]] Akira ) kupanga “Freedom,” seŵero 7-OVA lokhala ndi ndalama zonse monga Chikopule cha mu. Amaika m'chitaganya cha Futurty pa mwezi, chinthu chosonyezedwacho chimayambira kutsatsa malonda ake a sci - fie, mwachibadwa kwakuti anthu ambiri a m’maiko ambiri sanaonerepo zotsa malonda. Ngakhalenso anthu ofufuza maganizo kwambiri [FLT:] [FLD2] [FLT]. [FLT] AFFULC], omwe anali ndi mantha, anayamba kuonekera ndi kuonekera mkumbukiro wachilendo: Kudziwirira kwa anthu ambiri padziko lonse lapansi, monga momwenso angaonerere, ngakhale kuti pambuyo pake, anatsa malonda ndi kutsa malonda, anthu ena, ngakhale kuti adapanganso, kuti kuti kuti akope.
Mayeso a mu 2010: Kusintha kwa yunivesite ndi Transmedia Narrative
Pofika chaka cha 2010, kulakalaka zinthu kunali kotchuka kwambiri pogulitsa, ndipo palibe ndawala imene inapanga mwaluso kwambiri kuposa mpambo wa Nissin wa “Masiku a Kulimba”. Mauthenga, omwe anayamba kuulutsa mu 2017, anakonzedwa mosamala kutsanzira zizindikiro za Studio Ghibli: malo okongola a madzi, udzu wogwedezeka m’mphepo, ndi zilembo zozungulira, nkhope zokongola zimene zikukumbukira Kiki kapena Satsuki. Cholembedwa chachiŵiri chilichonse chinatsatira nthaŵi yabata ya munthu wachichepere yoyang'ana m’mlengalenga, mnyamata akuthamanga pa njinga ya njinga yake , asanaone chotonthoza cha Nouple. Malo otchukawo. Chomwecho [Soglostro:] Chomwe chinafotokoza [1]
Toyota’s “ReTorN . anatengera njira ina yofanana ndi imeneyi. Kuyambira 2011 mpaka 2012, wopanga galimoto anapanga ndawala ya moyo yolembedwa mobwerezabwereza imene inapanganso zilembo za Doraemon [FFFFON]. Jean Reno adaponyedwa monga kachipangizo ka bluu, pamene Satoshi Tsuki ndi Osan Mukai anaseŵera ndi Nobita ndi Gian. Mauthenga anali odzisangalatsa, Fefayu, ndi kachilombo kake, kugulitsa maluwa wa dziko lonse lapansi kugulitsako ufini wa malupulu. Mu 2014, Subrua adagwirizana ndi zinyansi: Pan Factive ndi Active [1] [Fult Fan . "NUniast , ndi m’gole wa m’misewu wa m’misewu ya m'madzi, ndi m'makwawa wa m'zilu, wotchuka kwambiri wa m’madera wa madera wa madera ambiri: mu mzinda wa madera wa madera osiyanasiyana.
Ma 2020 ndi Kutsogolo: Anthu a Padziko Lonse ndi Makina
Zaka khumi zaposachedwapa zapanga ndandanda ya malamulo a dziko lonse a aima-preversing . Makampani a kumadzulo tsopano amatumiza dala macheke oyambirira a maludzu a kutulutsidwa mu Japan ndi kutsogolo. Coca-Kola ya “Magic . Imade "Imade kuyambira 2022, yopangidwa ndi chipinda chapamwamba cha Japan, yoperekedwa ndi mzinda wa neon-dvractive convective kumene anthu a Gen-Z anagaŵana nthaŵi zogwirizana ndi Coke. Msanganizo wachidule wa kufotokoza nkhani za malingaliro ndi kufalitsa zinthu zina zamaganizo zina zopezedwa padziko lonse lapansi ndipo unatamandidwa kwambiri chifukwa cha kuwona kudalirika kwake. [FLT: 0] mu The DM[FFFFF: 1] [FFY] yosayeza kumbuyo ndi yosatsalirapo yosa, inapanga mlingo wapamwamba ya ofufuzawo. [Foglas] [Fompses]
Mliriwu unayamba kutchuka chifukwa chakuti maluwa a moyo-ant anasintha kwambiri. Panthaŵi imodzimodziyo, mipata ya WeuTubers (VTubers) monga Kizuna AI ndi hololive matalente anayamba kuonekera m'zotsatsa malonda a Noodle, zakumwa zozizirira, ndi mpikisano wokopa alendo, kuyambitsa malonda a chisonkhezero ndi maaseti a maluwa apamwamba a pa Loweruka. Nyumba za mafashoni za Luxury zinaloŵanso m'bwalo: Gucciom's 201 ndi Doraemon inapanga mphanga za roboti pamanja ndi ziŵingo ndi ziŵiya, zokwezedwa ndi mafaketi amene amasintha ndi mafashoni a pa Loweruka ndi kuthamanga kwa anthu. [FLD:] [FLD]
Chifukwa Chake Anime Atembenuza Malo Amalonda a ku Japan
Kuthandizana Kuganizirana
Kwa anthu a ku Japan a zaka za m'ma 30 ndi 40, antime ndi chiyambi cha zaka zaunyamata. Makampani amene amatsanzira luso la Doraemon kapena kuyang'anira filimu ya Ghibli kumachititsa kuti anthu okalamba azikhala otetezeka, a mtima wokonda. Malingaliro otereŵa amayendera limodzi ndi kusangalatsa, nyumba, ndi kufeŵetsa zinthu zoteteza popanda mawu ovuta kugulitsa. Ofufuza amalonda mobwerezabwereza amapeza kuti mafilimu ogulitsa zinthu za filimu apeze mphamvu yaikulu kwambiri pakati pa okalamba, pamene amaloŵa m’maganizo awo achikondi. Kusunga kwa mtima kumeneku ndiko njira ya moyo wochita zinthu ndi kulephera kugulitsa zinthu.
Kuyambukira ndi Kuwononga Chuma
Mawu a Anime a mawu opambanitsa, mizere ya liŵiro, ndi masinthidwe a mitundu yodabwitsa angapereke phindu la chinthu m'kachigawo ka sekondi. Tsitsi lopindika la mphepo limasonyeza mphamvu ya choumitsa tsitsi; maso onyezimira a munthu ataluma foni yokoma kwambiri kuposa mawu alionse. Kuchuluka kwa mawu ameneŵa n’kofunika kwambiri makamaka pa mapulatifomu onga ngati Tik Tok ndi Instagram , kumene kuyang'anitsitsa kumatseka.
Mbadwo wa Mtanda ndi Mtanda
Pamene kuli kwakuti otsatsa malonda a moyo akukhala ndi moyo ndi otsatsa malonda a njinga zodzikongoletsa kwa gulu lina mwa kuyala ndi kukhazikitsa, anime angasanganize maboo ambiri a anthu m'mafulo amodzi. shonen kachitidwe kake ka kutsatizana kamadzetsa mtendere azaka zapakati pa 13 ndi 19, pamene kuli kwakuti nkhoswe yofeŵa ya madzi imatsimikizira agogo. Mtengo umodzimodziwo umene umachititsa kulira kwa zaka 45-lansi ya chaka chimodzi kumbuyo kukhoza kuyamikiridwa ndi mwana wawo wa zaka 12 zaukalamba amene wangotulukira Kuchokera ku . Mchezo zapadziko lonse.
Kukulitsa Zinthu Mwaluso
Anime fardom ndi yochitidwa mwankhanza ndi yolinganizidwa pa Intaneti. Ngati malonda aphatikiza mawu ochenjera a wojambula nyimbo wokondedwa kapena woimba wokonda, ochemerera amajambula, kupenda, ndi kugawana nawo pa TV yachiŵiri. Ma TV 30 chiwiri angayambitse masiku a meseji, luso lojambula, ndi nthanga zokambirana, zomwe zimagwiritsa ntchito kutembenuza mawuwo kukhala chochitika chotchuka. Nissin ndi Uniqlo agwiritsa ntchito kwambiri mphamvu imeneyi: mwa kupanga malonda omwe akuona ngati zochitika kapena kuwonjezera, amatembenuza openyerera otsalira zinthu modabwitsa. Michitidwe ina tsopano imasintha zizindikiro zosokoneza maganizo, podziŵa kuti ochemerera ndi kufutulira kwa moyo wa anthu.
Chiyambukiro cha Dziko Lonse
Kuchuluka kwa zilozero za ku Japan za kutsatsa malonda sikunangosintha chabe malonda a m'banja; kwasinthanso ziyembekezo za mabungwe padziko lonse. Makampani amitundu yonse, akuyang'anira mlingo wa kugawana kwa asayansi ochenjera ndi maseŵero monga kutengeredwa kwa masiku a kusoŵa chakudya, apereka mowonjezereka kutumiza machepe a kutsogolo kwa dziko lonse. Mu 2014, Nike’s “Maseŵera Omalizira, , "abwino kwambiri a Nike otsogozedwa ndi gulu lamakono la Japan, gulu la asayansi oseŵera ndi mpira wothamanga wolimbana ndi maluso a dziko lonse, kugonjetsa mzimu wa [FLT: 0] [FLD:1] m’maseŵera otchuka a , pamene kuli kopeditsa malonda a kampani amakono., Cocalace, ndi zikalata zapamwamba mofanana ndi zotchuka za Louise, zili ndi zilembo zofanana ndi za akatswiri a zamalonda a malonda a malonda a dziko lonse lapansi za . Omwe amathandizira kwambiri m'makope a m'mayiko ambiri a zinenero zapadziko lonse lapansi kuti: [ast]
M’tsogolomu
Pamene luso la zopangapanga likusintha, ubale wa anime-comme-metric udzakula. Zotsatsa zenizeni zimene zimasandutsa ogwiritsira ntchito kukhala ndi mpangidwe wa mpangidwe wa mafanizo zikuyesedwa kale kaamba ka zodzoladzola ndi mafashoni, kulola ogula “kuyesa" dziko. Ziŵiya zothandizira ojambula zikhoza kutheketsa kulinganiza kwa pakati, kumene malonda amodzimodziwo amamasulira [FLT: 0] houjo [[FL:1] ndi woonerera [maseŵerawolowa, ndi [[FTT:]] [ka] maluso [akete] [abwino] [aiful "'] [mayeza] a kamodzi] posa, [amene amatsalirapo] kwa chisonyezero chapadera chachiw'anjo. [kayi.]
Kumaliza
Kuchokera ku ma ma mascot osavuta a m'ma 1960 mpaka kugwirizana kwa padziko lonse kwa ma 2020, ziŵerengero zotsatizana za malonda a ku Japan zakhala ndi mbali yapadera. Zimapambana chifukwa chakuti zimalankhula chinenero chowoneka chimene chimamvedwa mwamsanga, chamalingaliro, ndi chomasinthasintha nthaŵi zonse. Pamene zonse ziŵiri zamalonda ndi zosimba zikukula, kugwirizana pakati pa situdiyo ndi shidiyoyo kudzangolimbitsa, kutsimikizira kuti chinthu chotsatira chokumbukira chimene mukuona chingaoneke ngati chochitika cha kumbuyo kwa kanema yanu yapamtima.