Endowooza ya kawaii — etera okuvvuunulwa obutereevu nga “" — si ngeri ya pop - ex - ex - ex - ex - trap. Enkola eyo enywezezza ennyo endowooza ya musono, olulimi, enneeyisa, enkola, abaguzi, n'enkola ez'abantu mu Japan yonna. Ekifuula kawaiiii okuba eky'enjawulo kwe kulaga obusosoze n'obuzibu ate nga bwe kikolera awamu ng'eky'okubutyongobo, n'amaanyi g'eby'ebyenfuna. Okutegeera obulungi ebikukwata ku ngeri gye bikolamu, omuntu alina okutunuulira n'okusinga ebibala n'ebifaananyi eby'ebiwaanyi eby'omu byafaayo, eby'okwetabulako.

Ensibuko y’Ebyafaayo: Yava ku Bunafu n’Essanyu

Ebyafaayo ebyakolebwanga mu Japan bitera okukwataganyizibwa n'ebyo ebyaddirira Ssematalo II. amagye ag'omukago bwe gaagonda ne gawamba Japan. Enkyukakyuka ez'enjawulo mu nnukuta z'eddiini ezaannyonnyolanga eggwanga eryo nga lyamenyese. Mu kifo kyalyo, empandiika empya ey'obuwangwa yalabika — ewaakirizo emirembe, obusobe, n'okwegomba kwefunira abatalina musango. Enkyukakyuka eno yeeyoleka okufaanana ng'abaana n'eby'eby'okwesanyusaamu ebizimba, era yasobokera ddala n'okwewalana kwa poko ppokopoko.

Mu ma 1950, abakozesa ebifaananyi nga Osamu Tezuka’s Astro Boy (Tetsuwan Atom) baatandika okulaga engeri ey'obuteefu era ey'okutuukika. Tezuka yalina ekibumbe ekinene eky'omuseeyi, ekyeraga, ekyeyoleka lwatuyawuzanya kya protagoony ekyasooka ku puliginey ow'eddaala, kyokka baakwatibwako nnyo olw'okwagala okuwonya abantu oluvannyuma lw'entalo. Mu 1970, obusuubuzi bw'ebifaananyi ebyo bwamanyibwa mu ngeri eyo. Sanrika yatonda Supyo mu 1974 — ekiwandikiro ekyalimu, ekitategeerekeka bulungi — kyakwata ku kawayiiii. Obutafaanana kitera okwesigama ku muntu wa Westernern .[yas]

Grammar of Truse: Etteeka Erikwata ku Bifaananyi n’Ebifaananyi

Kawaii si ngeri ya kutegeera ebintu nga ssi namutima, naye engeri gye bifaananamu. Obubonero, okwayii, n'ebintu ebimu ebitera okubeera , neno tebiriimu bintu. — emitwe eminene egikwataganyizibwa n'omubiri, amaaso amanene, entuunta, akantu akatono ak'akamwa, n'obubonero obuseeteefu, n'obusengeke, ebisengeke. Engeri ezo, ebyayawulubwa omukuguufuko Konrance Lorz nga “baby schema,” ebiyamba mu kuteekateeka engeri y'okulabirira omuntu. Mu kukolebwa, langi ez'emabega, naddala ez'omutindo, ez'omumyufu, ne mu langi eza kiraga ekisokerwa, zookisi, ne frills.

Mu ngeri ey'okukwata ku ngeri gye kikolebwamu, kawaii ezingiramu ebigambo ebiba bitegekeddwa okuteekako akasawo akatonotono (ekiba nga kikulembedde, oba ng'assa omukka oguba guba gukubisizzaamu ennyo amaanyi). Naye okunoonyereza ku by'obulamu kulaga nti “emirembe. ” Akabonero kasobola okuba kawaiia, omuntu okusiiga obutonotono, oba okusembera obutundutundu mu mbeera z'omulembe. Kyokka, nga bwe kiragiddwa mu kunoonyereza ku mbeera z'abantu, ebikolwa bino biba bya bulijjo.

Kawai mu Anaime ne "Moe"

Anime ne manga ze mmotoka enkulu eziyisiddwamu kawaii aesthetics gye zilongoosebwamu era ne ziggyibwa mu nsi yonna. Enkola nga Pikachu okuva POKEMENT[, omwoyo gw'omu kibira okuva ku [[FLT].][FLT], omwoyo gw'omusokero ogukolera mu dduyiro guva ku [[FOLT].][FLT] , gwa munnaange Totoro [[FULT], ne bawala ba mu nsi yonna abakiikirira akawaioti. Kino kiyamba abantu okumanya engeri ez'enjawulo ez'enjawulo; amaaso ga Pichuubby matama n'amasayagimu gayinza okuleetera abantu okujjuzaamu obutoogezi obulungi, ate nga banoonya n'okukugwa mu ngeri ey'obutoogezi.

Mu ntegeka ya otaku, ekigambo kawaii kyafuukamu endowooza ey'enjawulo ku bubonero obulabika obulungi. Ekiragiro kino kitandika okusengeka engeri ez'ekika ekimu, enneyisa nga antirozi (dōjiko), ereetera omulabiro okuteekako obubonero obw'ebifaananyi eby'oku ntimbe bye buteebereza. Kino kitegeeza nti omuntu bw'awulira obukolerwako obukoleeze, obusokebwa (dōjiko), engeri ez'ebigambo ez'omuteeso — ez'okuyongera ku nkola y'okulabirabirako. Kino kiyamba omulango ogw'okutunda n'eby'obukujjuso n'eby'okuzitooooongerako ebikujjuka mu muwendo gw'eby'ebyenfuna, era kiraga engeri akawayinja ke kakola obulungi ennyo mu ssente. Okusinziira ku 2019 mu [F:2]NPP.[3], ekibamu ekiba eky'omutiibwa ky'omutiibwa mu Japan ekitongole ky'ekikku ekyo k'ekikkusobozesa okumanyibwa, ebiva mu by'obu

Endowooza y’Okuwonawo n’Okuwonya

Ekiragiro kino kiyamba kitya abaana abawere okumanyibwa ennyo, era nga baddukanya enkola eno ey'ekika kya waggulu ennyo? Ekimu ku byo kiri mu ndowooza ya iyashi [yeyeya]. Post-bubble Japan, n'okupikirizibwa kwakyo okw'eby'enfuna n'eby'abantu okugeetaasa, byaleetera abantu okweyongera obungi okuteekako endowooza ku bizibu ebibatuukako mu birowoozo byabwe. Kawaiis awalala awateebwa obuddukiro obwa bulijjo ku nkola ey'essaawalala ez'essaawa, okupikirizibwa kwa bayizi, n'okupikirizibwa okumanyiira ebiva mu n'okuzibya.

Bannasayansi ab'enjigiriza z'abantu bakyetegerezza nti okuba n'obusobozi bw'okusiimula kiyinza okulongoosa ettuuti era n'obusobozi bw'ebidduka, ekintu kyeyoleka mu kunoonyereza okwakolebwa ku Hiroshima University. Abo abakola ku bifaananyi by'ebisolo, okukola emirimu egyetaagisa okulongoosaamu. Okunoonyereza okwo kwakolebwa Science Daily, kutegeeza nti okwawaiiiiii etuyamba okuwulira obulungi; okunogakoza obuto n'okukuba ekitokootoozi nga bakubatisse ekiteeyambibwako. Mu Japan, okuzuula okwo kulimu amakulu amakulu. Enkola ezikolebwa mu kifo ekikolebwamu ekikolebwamu ekikolebwa ekikolebwa mu biro, ekitono ekiva mu kifo eky'okulongoosa ebibabirira mu kifo eky'okulongoosa, ekiba nga kikolebwamumutikkakkati.

Gender, Ebikolobero, ne "Burikko" Ddabu

Enkolagana wakati w'akawaii n'ekikula ky'ekikula ky'ekikula n'ekyama n'enkula y'enkya n'empaka ez'enjawulo. Okusinziira ku byafaayo, enkola ya kawaii ekwataganyizibwa n'okusuubira okuba n'omukazi omutuufu. Okusingira ddala, abakazi abato batwalibwa nga ba muwendo mu bulambulukufu mu njogera, mu kwambala, ne mu ngeri ez'enjawulo. “burikko” — omukazi akola mu bugenderevu ng'omwana omuto era atalina bumanyirivu alabika ng'asikiriza — asekererwa nnyo abagoberezi ba bakazi olw'okusigaamu, so si mu kifo eky'okutaavugibwa. Okupikirizibwa okutuuka ku kifaananyi kino kiyinza okukendeetaazaamu era n'okuwagira ebizimbi eby'ebizimbe.

Kyokka, abakugu nga Sharon Kinsella bagambye nti okwaii nayo ngeri y'okujeemeraamu eddiini. Mu 1990, abawala b'omu Harajuku baakoppa empano ez'ekika ekya waggulu ennyo, engoye ez'ekika kya Lolita, decora, decora — ezitaali ntuufu, ze zaasinga okutegeerwa abantu bonna, okugaana mu bugenderevu okunywerera ku kifo eky'ekika ekya bakyala ne ba maama. Mu myaka gya 1990, abawala bano baasalawo okusigala nga banywevu mu mbeera ey'okweyisa nga bakyala, era ne bagaana obuvunaanyizibwa obw'abantu abakulu. Ate era, abaana abaasooka ebya [[FLT:] .[FLT: 1] [2] [3] [ekipimo], ekya waggulu, ekya waggulu, ekya waggulu, ekya waggulu, kyatandika okukitegeera nti abantu bangi.[B]

Ekitongole Ekikola ku by'esolo: "Yuru-chara" ne Ekirabuganda Japan

Amaanyi g'eby'obusuubuzi ga kawaie geeyoleka nnyo okusinga ag'ebifaananyi bya yuru-chara (kusukkuluma, oba kudda ennukuta ez'emabega). Bino bikolebwa ku ttutumu ez'omu bitundu okutumbula ekibuga, pritaaliyo, oba ekintu ekikolebwa mu ngeri ey'ennono n'enkola eya waggulu. Kabaka atayinza kussibwako ono ye Kumamon, ezza ebbeesaawo eyava mu Kumamoto Precious. , eyagaagalira ddala mu bugenderevu, omuntu ayagattise obuyinja, Kumamon , eyakolebwa mu bungi bw'eby'eby'eby'obugagga mu myaka mitono mu 2010, de , nga banka za Bukkulembeddwa mu ggwanga lya Japan.

Yuru-chara batuukiriza ekigendererwa kyayo eky'emirundi ebiri. Mu mpisa zaabwe, bakyusa emirimu gya gavumenti era ne bagonza ekirango kya gavumenti. N'ekitonde eky'omululu wekka ne National Tax Agency ne kiyimirizaamu amaskotts okusobola okukendeeza ku ngeri gye batumamu obubaka. Kino kiraga nti okubuwandiika kulina obuvunaanyizibwa bwa kawaii mu kusobozesa abantu okumanyisa abantu abangi; ekiwayi, ekiwunga ekijjudde obuseeze, kiyinza okutegeeza obubaka obutategeerekeka ku kusasula misolo oba okufiirwa ekintu kyonna omukungu ky'ayinza okusobola okutuukiriza.

Amaanyi Agatono n’Obulombolombo

Gavumenti ya Japan yamanya nti kawaii yali ya mugaso nnyo mu kukozesa enkola ye Japan. Gaagezaako okutunda obuwangwa bwa Japan, ennanga, empalana, emmere, enkola, okusobozesa ebbeeyi, n'okuleetawo obuwanguzi mu by'enfuna. Mpalo Kitty yalondebwa okuba “omubaka w'obulabirizi” mu China ne Hong Kong, ate Pikachu n'ajannyinyinyii. Kawaiii yafuuka omu ku abo abayingira mu Japan, ekiwaanyi ekyanguyisibwa okutuuka ku buwangwa, ekiva ku ggwanga lyonna, ekireetawo obukuubagavu n'okuwagira obuwanjufu.

Mu nsi yonna, kawaii alina kinene kye yakola ku ngeri ez'enjawulo ez'okuzannyisa engoye mu bugwanjuba bw'Amerika (Muswino's productive), engeri ennungi (mumungi w'engoye'empaka z'obulungi) era ne ku kuwakanya. erina akantu aka pinki akaayambadde ku bakazi mu mmotoka za Maches jour jow jow jow in transformants, kawaiiie akawayiro akakook'okuwandiika obubaka obw'amaanyi. Kyokka, okubuteeka mu n'okawukaanyi ko era n'okugoba obusinga obunene ku makulu amangi agali mu kawaiii kireeta okukubaganya ebirowoozo ku nsonga ezisingako.

Obubi Obwa Buli Lunaku: Okuva mu Bibokisi by’Omuguwa ne Bidda mu by’Emoji

Ng'oggyeko ebifo eby'omusono n'eby'omusono, kawaii ayingira mu nkola eya bulijjo ey'obulamu bw'omu Japan. Kyaraben [obubonero obw'emisana obutegekeddwa obulungi obulungi obulungi obulungi, obuteekamu emmere efaanana nga pandas, Pokémon, oba ebimuli — bukyusa ekijjulo eky'enkala n'ekitoobito, nga bikolera wamu ku by'enkola ey'okugobererwa, okusobola okunyweza obufumbo. Storry, okuva ku biseera eby'omusana we bifunze, ekikolebwa okubikka tepi (entapu), ekikolebwa okusobola okuzaala omusolo omuyizzi omukulu omunene mu nsi. N'ebitongole bya banka zerookita z'okwewookereza ssente, ne zibukakasa nti zisobola okusibawo akabookkusito.

Mu Japan, ebigambo ebyakozesebwa mu Japan “emoji” bitegeeza“ engeri y'okulabiramu,” era n'ebifaananyi bingi ebyakolebwa edda ennyo, gamba ng'okumwenya, okuzingulula n'amaaso, okuggyayo obubonero mu nkuŋŋaana entono ezirabika obulungi, okubulaga enneewulira ez'amakulu. Leero, abantu okw'omu nviiri za Literature, gye bagula, nga bakuba obubonero obuwangwa, nga bassa obuwangwa obuba nga bassa ssematalo, oba nga bateekako akabonero akalaga emirembe.

Okuvumirira Obubi n’Ebibi Ebiba Bizzeewo

Kiwati kino eky'obuwangwa tekiyinza kukoma buteebereze ebyo ebikiikirirwa. Abakugu abamu mu mbeera z'abantu balabula nti okugoberera enkwe zireetawo obuwemu kireetawo obuweerero obwa nkalakkalira, abantu abakulu gye balwawo okusigira obuvunaanyizibwa n'okukula. Kino kireetebwawo okweraliikirira ebikwata ku ku kuzaala kwa Japan era n'okweyongera kw'abantu abagenda bamanya ebikwata ku hikomori [okweyawukanya] abavubuka abanoonya okubudaabuda mu nyinjagiro mu by'obufirosoosi.

Ate era, okusala empalana mu ngeri ey'enjawulo ku kwetaba n'okwegatta, kuleetawo okuyomba okulala. “Lolita” eyoleka engeri z'okusiiga enziro nga Victorian doll ne jaketi nga zifaanana ng'ez'abaana, basaba mu bugenderevu okulabibwa ng'abaana. Abasawo bangi bagitwala ng'enkunamba ey'amaanyi, abawakanyi balaga nti okukuza eddiini tekuli kuyinza kuba kwa maanyi.

Ebiseera eby’Omu Maaso eby’Abantu: Ebitimbe Ebiyitibwa Avatar n’Ebizitowa Ebiba Bikyasobola Okusaasaana

Omuntu bw'aba ayagadde, abantu mu Japan beeyongera okuwulirwa olw'ennamba, kasita batandika kufuukafuukafuukafuuka. Mu ngeri gye kibeeramu, Youtubers (VTunaI) ne ebifaananyi eby'enjawulo, Hololave bikomye omuliro ku musingi gwa kyo ogulabika obulungi.

Mu ngeri y'emu, okumanya obutonde bw'ensi kutandika okukwatagana n'omuwendo gwa kawaii. Brands afuba okukola ku “bitaagibwa ebiba bikyasikebwa mu busenge bw'ennyanja obwaddaabirizibwa oba obusibe obuva mu kawundiika obuva mu nnyanja. Okukola ku bintu ebikolebwa mu ngeri eyo kikakasa nti emitindo gy'ekikawaii gisobola okukyuka, anesthetic gyennyini giddamu okukozesebwa. Era kino kiraga nti okusala obuseesoosa, si kintu ekitwalibwa ng'ekiwuuzitoobwa obutonotono, ekijja okusigala nga kiyamba mu kumanyibwa Japan.

" Kawaii kye kigambo ekikyasinze okukozesebwa mu Japanese, era nga kye kisinga okukozesebwa abantu bangi mu kiseera kye kimu.
— Sharon Kinsella, Adult Manga: Cultural and Power in Contemporary Society

Oluvannyuma: Ndabirwa ku Kasigo Akakwata ku by’Okukola

Kawaii si ngeri buyinjabi gye boogeramu; lulimi lwa bantu, enkola ey'okumanyiira embeera y'obulamu, era n'amaanyi mangi nnyo mu by'enfuna. Egamba nti omuntu bw'agaana okulabibwa ng'ayagala emirembe, yeetaaga okuwonyezebwa mu birowoozo, era n'okukubaganya ebitundu by'obusajja obw'obusajja. Wai kye kintu ekiyamba okutaasagana, okukolagana n'okukolagana n'abantu okw'ensi yonna. Amaanyi agawai ng'obuto, gabubuusa amaaso engeri gye galagamu psyche — engeri gye gakireetera okuvumbula, n'okunoonyereza okusobola okutabagana mu nsi ey'obukambwe. Nga bwe kitera okukolebwa, amaanyi g'abantu gajja okweyongera okuzzaawo obuwangwa, amaanyi mu bitundu bya Japan ne ku mabba.